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Your 2015 Plan For Success

A client told me she has been reading all the digital marketing trend articles out now…and they made her curious about something. Since I’ve been I’ve been online since 1996 and have been referred to as a “Grandfather of Internet marketing,” are there any things that haven’t really changed over the years? It’s an excellent…

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3 Advanced Copywriting Tricks That Spark Sales

One of the secrets to my longevity online has been my passion for copywriting & persuasion. I’ve been full-time in online business since 1996. There have been thousands of changes in the past two decades. But the power of persuasion has stayed consistent. And will continue to be true in the future. If you can…

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Black Friday Survival Guide

Are you brave enough to go outside on Black Friday? You’re likely to get pushed, shoved, or run over. There are always a few stories every year of fights breaking out among shoppers. And it’s even moved into Thanksgiving Day itself in the last couple of years. My wife and I decided to check out…

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Magic Tipping Point

I’ve worked with a lot of multi-millionaires over the past 18+ years. And over that time they’ve shown me a lot of ways they think differently from the average business owner. Here’s one example. Most business owners look at advertising as an expense. They’re constantly looking for ways to spend less on advertising. The less…

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How to Write Magical Headlines in 10 Minutes

You only have a few seconds to grab the attention of your website visitors. You’re competing with thousands of websites all clamoring for attention. Something else, even more entertaining than you, is literally only a click or two away. If you don’t grab their eyeballs with something that fills them with so much curiosity that…

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Laughing at the Crybaby Salesman

When I say salesperson, what immediately comes to mind? Perhaps it’s the nightmare experience you had with the salesperson from Hell. This is the type of person who has been trained in all the ‘closing techniques.’ They’re hyped up on coffee and motivational CDs. And in their mind everyone must buy their product…whether it’s right…

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7 Secrets to Profitable Email Sequences

With email, your long-term profits are proportional to how much of yourself you share…and how well you inspire your audience. Position yourself as a trusted adviser by finding a story that is already in your life. This is similar to finding a piece of stone. And then as a sculptor, you’re going to chip away…

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3 Favorite Mental Success Triggers

I’ve heard people say, “If you’re moving the right direction in life, then everything just flows.” Wouldn’t it be wonderful if that were true? But I’ve found life and business just aren’t that simple. It feels like the exact opposite. Every time you make a major decision, your commitment is soon going to be tested.…

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Become Your Customer’s Super Hero

There is a deadly epidemic online. And it subtle despite the danger to your business. You might not even realize you have it until it’s too late. That disease that ends the dream of more internet entrepreneurs than virtually anything else is “Uniqueness Hiding Disease.” This is where you HIDE whatever makes you and your…

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My Favorite Game of Internet Profits

Would you be happy if you were only earning back 70% of your paid advertising expense in your initial sequence? That means if you invested $1,000 in advertising, you only received back $700. In other words, you lost $300 in the initial sequence. A client happily reported those kinds of numbers to me a few…

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