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Step-By-Step Email Campaign Ideas

I’ve helped many of my clients create email campaigns and autoresponder sequences to sell more of their products and services. These sequences are sometimes as short as just a few messages and other clients have campaigns that extend for years. In the video below, I share a simple mindmapping way to come up with dozens…

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How to Create Instant Credibility

The biggest barrier to attracting new customers and clients is credibility. Your prospects simply don’t believe you. They’ve been burned before. In many markets , they’ve already heard all the promises. Making a bigger promise doesn’t solve the problem. In fact, it can make it even worse. That’s one of the reasons referrals are so…

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Million Dollar Webinar Formula

How much money on you leaving on the table right now by not doing webinars? I don’t mind admitting my mistakes…so I’ll answer the question first. I’ve probably left millions of dollars on the table by not taking advantage of the incredible power of webinars over my career. And I’ve done this even though I’ve…

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5 Ways to Earn More By Doing Less

Online entrepreneurs are overwhelmed. There are so many options, so many distractions, and so many ways you can invest your time today. It feels like you can never get it all done. But maybe you don’t have to. The path to growing your business might not be about adding more projects to your already overwhelmed…

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World Domination Master Plan

“Success isn’t about being perceived as the best at what you do. It’s about being perceived as the only one who does what you do.” Jerry Garcia of the Grateful Dead Your customers aren’t looking for a good product or service. They’re looking for the best solution to their problem. But it goes beyond this.…

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Curse of Cheap Traffic

A lot of online entrepreneurs are constantly chasing cheap traffic. Any new bright shiny object that promises cheap or free traffic immediately grabs their attention. Of course I’m not immune either. I love getting high quality buyers to my websites for less. But I’ve also seen cheap traffic become a curse. In fact, one client…

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Common Myth Sabotages Online Profits

Let’s say you’re running Facebook advertising. Should you go for the sale immediately or warm them up with a content-rich email campaign designed to get them bonded with you? The correct answer of course is, “It depends.” But I find in most situations you’re better off going for the sale immediately. This could mean either…

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Uncensored Opinion About Passion and Purpose

It used to bug me whenever I heard anyone say, “Follow your passion…” Sometimes I even felt like slapping them, although I’ve never acted on that urge. If only you could find your mythical passion, then everything would immediately be perfect with your world. At least that’s how some speakers make it sound. “Purpose” is…

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Why You Hate Writing

Do you hate writing? That doesn’t disqualify you from online marketing. In fact, all that proves is you’re sane. It’s those people who tell everyone how much they love writing who sometimes scare me. “When I write, I feel like an armless, legless man with a crayon in his mouth.” Kurt Vonnegut I’ve heard a…

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One Weird Copywriting Trick

This is one of the most powerful copywriting tricks you can use to convert more prospects into long-term customers and clients. But it’s also one that many marketers often have forgotten. Are you ready for it? Here it is… Honesty. Tell the truth in your advertising. It’s a radical departure from the norm in many…

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