One of the tools my clients and I use regularly to promote our business is blogging.
Your blog becomes your homebase on the Internet, for seo, and in social media. When
I've been thinking a lot about the term "copywriting" lately.
The term is a misnomer.
And it gives most people the completely wrong image of how to do it...hurting their website results in
People love to debate subjects like this.
Ask marketers about long or short copy, and it seems they always have a definitive answer.
Ask most copywriters in direct response and they'll tell
Quit running from competition!
It drives me crazy. So many times I've spoken with people who tell me they've found the perfect market for them, but they can't go into it because
Imagine your website is an oil well.
The analogy isn’t too far off…if you set it up the way my clients do.
Do you drill your oil well because it “sounds” like