Why Jerks Earn More

I’m sure you’ve heard the expression, “Nice Guys Finish Last.” Baseball player and manager Leo Durocher is credited with the phrase back in 1946. While he might not have said those exact words at the time, he did use them as the title of his autobiography in 1975. When asked why couldn’t he be a…

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My Favorite Paid Traffic Source

There are hundreds of ways you can promote your business online…both free and paid. But you simply don’t have time to do them all. And the best traffic source for you may not be the best one for me. In some cases, the best traffic source may not even be on the Internet at all.…

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Work More, Earn Less, Hate Life

Overwhelmed. Burned-out. Exhausted. Those are all common descriptions I hear about entrepreneurs today. I’ve had multiple clients come to me because they were consistently working 60 to 80 hours a week. They started their business so they could have freedom, but they felt even more trapped than ever before. There are so many moving pieces…

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Copywriting Shortcuts

What I’m about to share with you may be surprising, especially since I’ve made an incredible living selling online for the past 21 years. There have been a lot of times I just didn’t want to write the sales copy for a new product or service. I’d procrastinate. I wouldn’t feel ‘inspired’, so I’d do…

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Why My Sales Job Fired Me

I’ve learned a lot of skills over the past 20 years, but the ability to write order producing copy may be the most valuable one. No money exchanges hands until something is sold. I couldn’t sell my way out of a paper bag before I came online. I once had a job selling satellite dishes…

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