Innovations With Henry Ford and Velcro

Here’s one of the questions that came in last week… “How to discover/research what a particular group of people really want and how to really discover that there is a high probability of them actually buying what they said they want. “If I would have asked what people wanted, they would have told me: A…

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How to X-Ray Your Buyer’s Brain

I received a LOT of questions last week when I sent out my mini-email survey. Thank you to everyone who took the time to respond! A couple of people sent me emails asking why I would ask my subscribers what questions they had. Am I out of ideas or something? Far from it. Having enough…

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My Personal Problem with Overwhelm

Over the past few months I’ve noticed myself feeling overwhelmed. What’s weird is that I’ve been following many of the same routines and doing similar activities. But I’ve felt distracted and wasn’t sure where it was coming from. Until I finally put my finger on it. I’ve been wasting time (and mental energy) following the…

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The Famous Ad That Never Existed

Many marketing courses talk about an ad Earnest Shackleton placed in The Times looking for a crew to help him on his famous Antarctica explorations… “MEN WANTED for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honor and recognition in case of success.” One of the first…

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Spiderman’s Secrets to Sexy Emails

I was recently asked on a podcast about who my heroes were growing up. The question surprised me, and I would have loved to give the ‘pat’ answer it seems everyone likes to give. They’re inspired by one of their family members, a teacher, an athlete, or a famous business person. But none of those…

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