It’s a common question I receive. Someone tried advertising their website for the first time, and they lost a majority of their money. Their first thought is, “Does advertising really work?” If they’ve had multiple failures, then they may be in an even worse state… “Does any advertising work anymore?” It does. In fact, I’ve ...…
Below are 5 common copywriting myths still being shared online. And remember, when we talk about copywriting, we’re not just talking about long copy websites or sales letters. We’re simply talking about the words you use to share your message and persuade others to do business with your website. Myth #1: Great copy can sell ...…
Your website is leaving money on the table if you’re not using video. Listen to this free audio for 3 methods to get started quickly with video PLUS the big video myth that’s rampant in internet marketing circles. http://www.totalconversioncode.com/Videos-That-Sell.html Did you know that according to the National Assessment of Adult Literacy, between 21% to 23% ...…
Go down to your neighborhood ice cream shop. Baskin Robbins…yumm. You look on their board and see they have new flavors available. As you look them over, they offer you a SAMPLE in a little cup to try out. It’s nowhere near enough. It’s not going to fill you up. If you like the flavor, ...…
As an information business, what should you offer? Is it ebooks, books, audios, videos, membership sites, etc.? The answer is all the above, BUT keep this principle in mind. People don’t buy information. They buy results. They don’t want to have to sit down and study your product. They’re willing to do that if they ...…
If you’re easy to forget, then that’s exactly what you’ll get. You’ll be forgotten. What is your big hook…your big WOW moment…or your big unique promise no one else can match? There’s a saying in marketing. People can love you. They can hate you. But don’t let them ignore you. Whenever I’m working with a ...…
Are you satisfied with the status quo? Are you happy with the normal routine? What if you could change anything about your life, what would it be? Lately I’ve been thinking a lot about changes occurring in the world today. Unemployment is up. Debts are increasing. Politicians are brutal with each up. There is a ...…
What internet marketing secret would Bruce Lee share with you? The biggest problem for most people in internet business today is overwhelm. There are so many ways you could get started, so many methods for driving traffic, and so many voices, it’s hard to hear yourself think anymore. Should you start an affiliate business, write ...…
Do you ever have those days when you just don’t know what to write…or you simply don’t feel like it? Yes. Definitely. Is this some kind of joke? Everyone feels that way sometimes. Sometimes you just don’t feel like sitting down in the chair and writing about your subject. Maybe you don’t feel creative today. Or ...…
What happens when your business doesn’t go as planned? You can get upset about it. Or you can succeed anyway. I was reading a book by Dan Kennedy recently (No BS Business Success in the New Economy) and he tells the story of a lady who opened her own muffin and cookie store. It was ...…
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