There are hundreds of ways you can promote your business online…both free and paid.
But you simply don’t have time to do them all.
And the best traffic source for you may not be the best one for me.
In some cases, the best traffic source may not even be on the Internet at all. For example, both direct mail and industry journals are often included in marketing campaigns for my B2B clients.
For this email though I want to focus on Internet based campaigns…especially when you’re just getting started. Which networks give you the best bang for your buck?
There are 3 traffic sources I commonly recommend.
Facebook is one of my favorites because it is so easy to identify your audience.
If you want to reach 45 to 60-year-old women who read Entrepreneur magazine, drink Starbucks, and earn more than $75,000 a year, you can do that.
Plus, Facebook has such a massive audience, you can reach people in virtually any niche market.
But Facebook has a few problems.
They can be picky about what you’re allowed to say in your ads and on your landing pages, but that’s true of Google as well.
A bigger issue is you’re interrupting people while they’re busy arguing about politics or sharing pictures of cute little kittens. And your ad for the new fitness discovery shows up in their face…keeping them from much more exciting things!
Another problem that bugs me is how Facebook ads can burn-out quickly unless you have a large audience. You have to keep running new ads to keep the numbers up.
Bing is another source of traffic my clients often start with. While it doesn’t have as much traffic as Google Adwords, it solves the above problems.
If you choose the right keywords, your audience is searching for your offer. And once you’ve tested your keywords, ads, and landing pages, you can keep an ad running for months or even years. Plus, if you can produce good enough numbers, you can expand over to Google later.
And now we move to my current favorite paid traffic source.
Viewers are searching Youtube for information. Since my marketing strategies revolve around giving contrarian content and free previews, Youtube is a great fit.
Google’s reviewers can be pretty tough. Personally I had to make several changes to my website when it was suspended before they turned the traffic back on.
But my favorite part is once you have a campaign that’s working well, it can just keep right on rolling.
This comes back to my laziness. I have a campaign that has been running in Youtube for over 6 months with almost no changes to it. It keeps right on generating leads and sales.
Honestly, I should have went back in and did more optimization, and I swear I will someday. But the campaign continues to profit month-after-month.
And several of my clients have much larger, and more profitable campaigns than mine.
I did a full issue of the Monthly Mentor Club about advertising on Youtube back in July of last year.
It discussed how to get started, what to say in your videos, which advertising options to use, and even how to get your site approved by Google.
Choose the wrong advertising options and you can throw away money FAST there. Choose the right options, and you’ll be putting yourself in front of the perfect buying audience.
The Youtube issue is still downloadable in PDF form inside the Club right now.
BUT I will be removing it this Friday, February 10th along with most of the other 2016 issues.
Join today…jump over to the Recent Newsletter Issues…and grab this step-by-step Youtube guide before it’s too late.