How to motivate people to change and live a better life?
Charts, facts, and figures make good proof, but they don’t motivate people. You can show them charts until their eyes glaze over, but they won’t take action on them.
They simply won’t give them to momentum to get moving.
You have to use true authentic stories if you want to cut through all the clutter, through the noise, and speak directly to people’s hearts.
This is true in any successful movement, active charities, political movements, and growing businesses.
They have a story that motivates people to action.
And they tell it passionately.
Look at a charity such as Make-A-Wish. They are continually telling the stories about who they’re helping.
Visit their site sometime: http://www.wish.org
Notice they don’t lead on the site with charts of how many children they’ve helped. No, they lead with their stories. You can even click a link near the top on “Wish Stories.”
While you’re there, notice how they also give you the opportunity to share any of their stories over social media. In fact, they’re heavily encouraging you to share their videos, stories, and pages.
I love how they have you choose whether their videos make you feel hopeful, reflective, or inspired!
They have a mission. They have a passion. And they have stories to share every step along the way.
What’s the mission of your business?
How do you make the world a better place? That goal isn’t just for charities. It’s for businesses as well.
How do you improve the lives of your visitors and customers?
What myths and lies do you expose in your industry?
What gets you passionate about what you do?
People are moved by that passion. It’s contagious. The majority of people live quiet lives of desperation and boredom.
You can break them out of this by being passionate about the mission you have.
Listen to this quote from Lord of the Rings…
“It's like in the great stories, Mr. Frodo. The ones that really mattered. Full of darkness and danger, they were. And sometimes you didn't want to know the end. Because how could the end be happy? How could the world go back to the way it was when so much bad had happened? But in the end, it's only a passing thing, this shadow. Even darkness must pass. A new day will come. And when the sun shines it will shine out the clearer. Those were the stories that stayed with you. That meant something, even if you were too small to understand why. But I think, Mr. Frodo, I do understand. I know now. Folk in those stories had lots of chances of turning back, only they didn't. They kept going. Because they were holding on to something.”
Samwise Gamgee from Lord of the Rings (J.R. Tolkein)
Frodo: What are we holding onto, Sam?
Sam: That there's some good in this world, Mr. Frodo… and it's worth fighting for.
In your business and in your industry, what are you fighting for?
Remember it's never just about the money. You need more even to keep motivating you. You need something that's worth fighting for in your business.