I definitely relate with the above quote.
For example, I am not a do-it-yourselfer at home. I can imagine quite a few things that are far more enjoyable than taking my air conditioner apart and making sure it is running well. And getting under my car to change the oil is not how I would like to spend a lovely Saturday afternoon.
When it comes to business, I'm the same way.
There are activities I enjoy such as idea generation for my marketing, testing new ads, teaching, and writing (most of the time). But there are many other items that bore me to tears. The solution is to outsource them to others. This includes items like customer service, link building, research, etc.
Then there are other activities I simply don't have done at all…such as multiple advertising methods that aren't worth my time or energy.
In a business, you have to make some vital decisions. What will you do, what will you hire others to do, and what will you not do at all?
You of course have to have someone handle items like customer support, but does someone have to participate in EVERY social media site? Nope.
So the first division is what is essential to your business, what is useful, and what is a distraction right now.
Sit down and make a list of these. Then the next item to check off is which items do you excel at and enjoy (you'll often find these relate to each other).
What you'll find in today's world is that those who are most successful are SPECIALISTS.
When I say successful here, I'm not just referring to money…I'm talking about their overall lifestyle…including income, relationships, contribution, overall joy, fun, etc.
You are a gifted individual.
It's hard to realize that about yourself at times, but it's true.
And the reason I reject the idea that one-size-fits-all business opportunities work is because of your unique talents and skills.
Look at those who reach dramatic levels of income in our society. They may be a CEO of a major company. They're focused on running the company and working on the business while everyone else does the work of the business.
The athletes and musicians specialize in their talent while they have assistants to handle all the daily hassles of mortal life.
What is it you excel at? What do other rely on you for? What seems to come easily for you…while you struggle with all the other elements?
The answer here is often you have to ask those around you who know you best. This could be your spouse, your family, and your co-workers.
When working with beginners online, one of the biggest roadblocks where I see them give up comes in relation to technology. But it doesn't have to be this way.
There are specialists out there who can deal with the technology elements…and I know several successful online marketers who couldn't put together a web page if their life depended on it.
This is one of the big dangers of having a freebie mentality where you want to try to build a business with no money. Yes, I understand some people don't have any money to get started. I was there…and learned a lot of this stuff myself. But if you're in that situation, you'll have to keep in mind things will take much longer than if you could outsource items to those with the skills.
You could even barter skills you do have in trade with someone else to focus on their skills to help you.
And the goal isn't to stay there…in the doing it all yourself mode. It's to build the business so you can focus on your talents and skills.
The sooner you can be a specialist, the sooner you can move your business and your life to the next level.
In my own life I realized recently I need to move even more in this direction with tighter specialization.
So this message doesn't just apply to beginners.
It's to all of us. How can you specialize in a greater way today to give more value and to create better leverage of your talents and your time?
If you're serious about your online business, join the Monthly Mentor Club. As I mentioned one of my talents is in teaching…and each month you get the best information and steps often accompanied by detailed checklists to earn more, work less, and enjoy life.