My email list is my life online.
The vast majority of my profits come from email.
Yet I recently deleted over half my subscribers on my largest email list.
And I’ve put it off for far too long.
But deleting your ‘numbers’ is a scary experience no matter how long you’ve been online.
So why did I do it?
It’s because those subscribers were inactive. They hadn’t opened emails or clicked in a long time. And having a load of inactive subscribers on your list is only going to hurt your deliverability.
ISPs look at how engaged your subscribers are as one of the factors in delivering your email messages to them.
A load of inactive subscribers is weighing down your list…and can make it less likely you reach those who are opening your messages and buying your products.
And of course your email provider charges you based on the number of subscribers on your list. Why pay fees for subscribers who aren’t opening your messages anyway?
The process of removing inactive subscribers varies by what email service you’re using.
I’m using Aweber so the process started from their “Manage Subscribers” menu.
I clicked “No Opens” as the field to search for and looked for those who hadn’t opened a message since 8/1/2015. When I ran this process, that would equal people who hadn’t opened a message in 8 months.
The most common frequencies to look for inactive subscribers are 6 to 12 months.
I added a second qualification. I also said that their “Date Added” to my list also had to be 8/1/2015 or earlier. I didn’t want someone who joined last week and hadn’t opened a message to be deleted.
Then I saved this group as a “Segment” I called “No Opens.”
I looked back through my previous email messages for strong content pieces with high open rates.
And I queued up one of the messages to send to this list of “No-Opens.”
As expected, there weren’t very many opens. There were only 25 total from a large list (I had only mailed to those who hadn’t opened a message in over 8 months).
I viewed the stats from the broadcast and saved a new segment of all those who didn’t open this message which I called “No-Opens2.”
I sent out another message to those who didn’t open the first one.
Again there were a small number of opens. So I created a super-short email that told them they were in danger of being removed from my list…and sent out this email to those who didn’t open the previous one.
After a few more days, I saved those who didn’t open this final message as a segment called, “DELETE.”
And that’s the group of subscribers that were deleted from my list.
As suspected, this resulted in much higher opens overall and no drop in traffic or sales.
Recently I sent an email about how your marketing numbers can lie to you. The overall size of your list may be lying to you. Subscribers who haven’t opened an email or clicked a link in the past 12 months are dead weight who may be hurting your overall response.
It’s not the size of your list that matters.
It’s the amount of money you’re earning from the list.
And if you’d like to discover how you can earn maximum value from the subscribers on your list, check out Autoresponder Alchemy.
It gives you 80 of my own personal email templates and shows you step-by-step how to model those emails and turn them into your own.
It’s the quickest and easiest way to start earning more from your email list…whether you’re just getting started or you’re an ‘old dog’ wanting to add a few new tricks to your arsenal.