Facebook has been filled with political arguments over the past year.
How much time has been wasted by people trying to convince others how wrong they are?
Here’s a reality few seem to grasp.
You won’t change someone’s mind by arguing with them.
Perhaps you can get them to ‘quiet down’ or leave the argument, but nothing changed.
They weren’t persuaded. And you may have even lost a relationship.
How could a seemingly intelligent person be so wrong about politics…or any other subject?
That’s a question you may have asked yourself recently.
Finding the answer requires going deeper than just the surface discussion.
It requires looking at someone’s core beliefs.
Each of us have had a unique path through life.
Others have influenced us along the way.
Who we are today is based on our personal collection of experiences.
What we believe, say, and do is based on the ‘story’ we have lived up till now.
Persuasion isn’t based on sharing all the facts.
Facts can be useful to back up your message, but they’re not all that persuasive on their own.
It’s about understanding the story behind what your audience currently believes.
Understand them and where they’re coming from.
We call this empathy.
Enter where they are in their story right now.
What’s their next chapter?
Identify with them.
Tell your story.
Connect with them on a deeper emotional level than just the facts themselves.
Find that shared life experience and build upon it.
What will they identify with in your story?
What speaks to them?
Your story can be used to bridge the gap from where they are to making a buying decision with you.
Knowing how to understand their story and telling a story that bridges the gap is the #1 secret to persuasion.
My new book goes into detail about this subject…
You will discover:
– How to Identify the Stories that Motivate your Ideal Buyers.
– How to Tell a True, Authentic Story That Persuades Your Audience to Buy Your Products Without Manipulation or Deception.
– How to Eliminate Pricing Resistance by Positioning You and Your Brand as a Premium Vendor.
Grab the Kindle for just $5 or the paperback version for $14.99.