I used to love shortcuts.
Just ask my wife. It didn’t matter where we were traveling to. There always had to be a quicker way…and asking for directions wasn’t my thing.
One time I took a short-cut and we got stuck in suburbia over near Indianapolis.
I couldn’t find my way out. This was back before we had a GPS in the car.
Each street connected with the next one, and there didn’t seem to be any way out.
All I did was go in circles for at least an hour before I broke down and asked for directions out of Suburban Hell.
Many internet marketers go through the same experience daily.
While I love internet shortcuts just as much as the next person, here are 3 shortcuts which will cost you money in the long-run.
Shortcut #1: Building Your Business On Someone Else’s Foundation
It is quicker to set up your site using an outside source such as WordPress.com or any other “free” host, but it’s going to cost you more than money in the long-run.
Those free offers aren’t for commercial sites. And they can cancel you at any time without warning.
The same rule applies to social media like Facebook pages. While a Facebook page can be an addition to your business, it shouldn’t be your primary home base.
Your foundation should be your own domain and website. Everything else you do funnels back to your site.
Shortcut #2: Hiring Cheap Outsourcers
I love outsourcing to sites like Fiverr.
It’s a great place to get great work done on ebook graphics, short videos, short voiceovers, drawings, get a plugin installed, etc., but you won’t fulfill all your outsourcing needs here.
I wouldn’t be hiring website designers, programmers, or copywriters from Fiverr.
When people are working for $5, it needs to be projects they can finish fast.
You’re not going to find high quality sources of traffic here either.
If someone is selling you an ad for $5, that’s because they would earn LESS than $5 themselves from promoting an affiliate program there.
Otherwise it would be quicker and cheaper (they wouldn’t have to give Fiverr their $1 share) to simply promote affiliate programs using their exact same techniques.
Shortcut #3: Ignoring Your Email List
When you’re first getting started, running an email list can seem like a lot of work.
You have to get the autoresponder set-up, write emails, and send them out even if you only have a dozen people on your list.
It’s easy to push the list to the side while you’re just getting started, but NOTHING produces more long-term income in your business.
Build a targeted list. Send out regular emails with entertainment, value, and promotions.
Profit as your list and relationship grows with your audience.
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