Want more ready-to-buy subscribers to join your email list?
Offer an irresistible Lead Magnet.
What is a Lead Magnet?
It’s the gift you give someone as a reason to join your email list.
It’s kind of a bribe.
Most people don’t wake up in the morning saying, “I need to subscribe to some more email lists!”
They already get too much email!
If you want people to subscribe to your list, you need to ‘sell’ them on it.
The Lead Magnet is what you give them in exchange for permission to email them.
Most often it’s some piece of enticing information such as a PDF guide, video, cheat sheet, or template to help them accomplish a goal.
A good Lead Magnet is a bridge from the problem to the first paid offer you make to them.
For example, I have a client who helps people improve their tennis game. He sells a digital course about how to improve your serve, because that’s one of the problems tennis players most want to solve. They want that powerful serve that impresses their friends.
One of his Lead Magnets is a video on how to improve your toss.
You’ve got to have a good, reliable toss to hit powerful, consistent serves.
This Lead Magnet is a bridge from a desperate problem…a weak serve…to the irresistible offer that makes up his full serve course.
Another client gives away a digital copy of his book which details 12 simple steps to increase the profits and cashflow of your business. He’s a CPA, so the book is calling out his audience of business owners, establishing his expertise at helping them, and bridging them toward reaching out to him.
Your Lead Magnet needs to enter the conversation that is already going on in the head of your ideal customer or client (improve your serve or increase your business profits).
Here are 3 additional tips to make sure your lead magnet turns your new subscribers into customers…
#1: Contrarian Message
What is the ‘common wisdom’ in your market? What is everyone else saying about the topic?
What is wrong with that advice…or what is the missing piece?
Find something that stands out about your system or message.
Highlight the point of difference.
You can’t believe no one else is talking about _____ (fill in the blank)!
#2: Demonstration
How can you deliver results in advance?
For example, when a new subscriber watches a video on how to improve their toss…that’s something they could do in the comfort of their home while on their computer or digital device.
They can see the improvement. Is there something your subscriber can implement quickly which can give them their first mini-win with your system?
#3: Story/Case Study
Introduce yourself or your system. Give them a peek into what motivates you and why.
They’ll forget your tips, but remember your story.
Did you suffer with the same (or similar) challenges they’re facing right now?
Show empathy for what they’re going through.
Give them hope for a brighter day, because you (or one of your clients) were able to overcome it.
Integrating that personal touch in your Lead Magnet makes it that much more powerful.
I go into much deeper detail about the types of Lead Magnets that attract ready-to-buy customers in my Authority Lists & Traffic course.
It will help you create your own personalized list building system that’s the right fit for you and your audience.
That starts with knowing your audience and creating an irresistible Lead Magnet.
