In my previous email I covered how I first got started selling information products in 1996.

I quickly experienced the FREEDOM available from online marketing.

But a lot of people get started along the wrong path, and I wanted to share with you 5 counter-intuitive tips I’ve discovered from close to two decades of digital information marketing.

#1 – Start small.

This is the one of the biggest temptations that can derail your dreams.

It’s the one I’ve fallen into personally several times. You see the competition in a market, and you set out to create a better product.

That’s good. You need to have an advantage. But creating the biggest, most detailed course on the subject is rarely the correct route. And it’s definitely not where a beginner should start.

Instead, take the opposite approach. What is a very tight subject you can focus on?

Instead of creating an encyclopedia of dog training tips, create a guide for housetraining. Or you could become even more niched and teach how to housetrain a golden retriever.

Choose ONE specific pain point and help your customers overcome that problem.

It might not sell for as much as a product that solves multiple problems, but it’s easier to sell. You can also create it much faster.

One of the biggest dangers is taking months…or even years to finish your product.

What product could you create THIS WEEKEND?

#2 – Look for competitive markets.

WHAT? Don’t you want to avoid the competition? No.

If there is money in the market, then the likelihood is someone is already selling to the market.

If you’re selling a product in a language other than English, then it’s possible you might not have that much competition. But you should still look for markets which would be competitive in English. Then take advantage of the lower competition in your market.

I’ve seen a lot of people say they can’t get started because someone already came up with their idea.

So what? People buy multiple information products on a subject. That’s one reason why I love this business. Make your product solve a specific problem in the market…and focus on your audience.

Embrace the competition. Look at them as future joint venture partners.

#3 – Write the sales copy first.

Don’t create your product and then try to figure out how to sell it. That’s backwards.

Find the audience. Discover what they want to buy. Put together your basic sales pitch. Then create the product.

I don’t write all the copy beforehand, but I do usually have one to two pages that cover the primary points I’ll use when selling the product.

This means I know the desperate problem I solve, what my unique promise is, what proof I have to back up my pitch, an irresistible offer, and a reason to act now.

Those basics are written down before the product is created.

#4 – Create your ‘paid product’ before your freebie.

The most common information marketing funnel includes giving away an ‘ethical bribe’ to get people on your list and then offering a product immediately to your subscriber.

The mistake a lot of people make is offering a freebie that isn’t directly related to the product you’re selling.

If you want maximum conversions of leads into sales…align your freebie with your first offer to the list.

For example, if you were offering a course on how to flip mobile homes for profit…your freebie could be a video talking about how to find underpriced mobile homes.

After someone opts in, your video starts and gives them an amazing tip they can immediately use to help them find underpriced mobile homes.

Then the video transitions into selling your course on how to make an offer, finance the mobile home, and how to sell it quickly for maximum profits.

It’s much easier to put together a free content piece that leads directly into your offer when you already know what you’re selling first!

#5 – Quit waiting for the perfect time.

Maybe you don’t feel like an expert yet? That’s normal!

The majority of people who have been recognized as experts for years still don’t feel like experts at times. The more you know, the more you realize you still have to learn about your subject.

Create a product where you document your progress. Several very successful blogs in the internet marketing space were started simply as a diary for the owner’s new internet business.

Go for the ‘small’ project where you’re only covering one desperate problem that you have successfully solved.

You don’t need to know more than everyone in your market. You only need to know how to solve a problem that others want to solve.

That’s the whole key to this business.

Information product creators don’t see problems. They see potential products.

Make a commitment to get started today.

Start researching your market and give yourself a deadline to create your first product.

If you’d like my advice…my step-by-step systems…and even my personal guidance…check out the Monthly Mentor Club.

Join a community of like-minded marketers who are serious about creating value for their audience and long-term income for themselves.

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Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.