My last email talked about coming up with a higher ticket product or service.
And I could almost hear some the responses before I even sent it out.
“That won’t work in my market.”
Those are the 6 words that poison your business.
It’s possible you’ve found an audience that doesn’t have any money.
But if so, why not make some changes to upscale who you’re targeting?
There are very few markets where you can’t find high ticket products and services available.
Let’s take weight loss. There’s a free blog on every corner. Everyone has heard dozens of ways to lose weight. You can buy thousands of ebooks and books for under $10.
There are still hundreds of workshops, clinics, and coaching programs that run into the multi-thousand-dollar levels.
I used to think high ticket offers were only for those selling business-to-business.
Sure, they’re easier to show a direct return-on-investment, but you’ll be hard pressed to find many markets where people aren’t paying premium fees for high value.
No, they won’t pay $1,000+ for an ebook.
But they will for a clinic.
They will for a coaching program (group or one-on-one).
They will for a done-for-you solution.
If you’ve found one of the few audiences that simply doesn’t have any money…maybe you should consider changing your market or targeting a more upscale version of the market.
But it’s likely not your market at all.
It’s your mindset.
You’re limiting yourself, your value, and your business.
And worst of all…you’re limiting your customers and clients.
I’ve heard clients tell me, “My audience doesn’t have any money.”
Yet, when we do a deep dive into all the competitors, get on some of their lists, and buy a few products…they start seeing higher ticket offers.
If your audience tells you they don’t have any money, you either have the wrong audience or you haven’t communicated enough value to them yet.
There is a portion of your audience that is waiting for you to offer enough value for them to pull out their credit cards and order.
They will buy what they desire…whether it’s from you or the competition.
Pick up a Robb Report sometime and just skim through it to see what people are buying.
Again, It’s not your whole audience.
Most of my clients have a range of products at different price points.
Some customers only buy the books and other low-end products. Others ascend through the offers.
You’ll have a few who only buy the high-end offers without taking advantage of anything else.
Why limit the value a customer can receive from you?
If you’re considering how you can put together and sell higher ticket offers…check out the Monthly Mentor Club.
Join today. Then hop over to the Special Reports tab inside the membership area. Grab “High Ticket Formula” and “Pricing Magic” for immediate download.
And these are just two of the dozens of guides I’ve put together for members.
Find out more at www.MonthlyMentorClub.com