I received a question recently about whether websites are dead.

Here is a portion of that email…

“I find myself at a complete stand still with my website – because of AI. My website has lost traffic…I have improved all the things Google has identified as (supposed problems) – but there is no change.

I have posted a few new articles – but…Why post more content…only to have my content scraped by Google, Microsoft, and other AIs to be used for their benefit? – What’s in it for me?”

He goes on to talk about how many of the top SEO communities are discussing similar problems and how Google is moving toward no-click search results. Google already often features questions at the top of their results with the answers pulled directly from websites in their database.

And search engines are integrating more and more with AI.

The writing is on the wall. Websites are losing value.

They’re not dead, and they’re not going to die.

But we can’t put our heads in the sand.

AI is NOT going away.

The trends we’ve seen over the past decade are accelerating.  

It’s harder to grab attention. Ads take up premium space. The web is becoming more pay-to-play.

Google, Youtube, Facebook, TikTok, and others build their fortunes on your content.

Use their platform to help you attract a hungry, buying audience.

But never forget they can change the rules on a whim.

They have zero loyalty to you.

Build your email list.

That’s rule #1.

Use every tool available.

If you like producing video, use Youtube, TikTok, and others.

Build your subscriber base there.

But never forget rule #1.

Get people off the platform and onto your email list with an irresistible offer.

The same applies to your website.

Use content to pull in viewers from Google, Bing, and from other websites.

Test offers to get those visitors to opt-in to your email list.

And remember, content alone isn’t enough.

That’s always been true, but it’s even more true now. AI can create content 100 times faster than we can.

It’s about personality. It’s about entertainment. It’s about expertise.

Be a real person with opinions, stories, and emotions. 

AI can help you create content faster, but it is no replacement for what makes you human.

Build a relationship with your subscribers.

Communicate with them consistently.

I have clients who generate traffic from Google (both organic and paid). Others have active Youtube channels. A couple are doing great with Instagram.

But they all have the same goals.

Build their free subscriber and paid buyer lists.

Anything else is a losing game.

Hopefully, you already have a list management service in place.

If not, you need to get one today.  There are a LOT of great ones out there!

Here are a couple of options:

I’ve used Aweber for close to two decades.  There are other services which are newer and fancier, but they have performed reliably for me all this time.  

Another service I recommend is Birdsend.  You can save up to 80% and they’re made specifically for course creators, coaches, and bloggers.  I’ve known the owner there for years.

Both links are affiliate links. And these are just two possibilities out of many good options out there.

If you don’t already have a list in place, get started today.

Social media is useful.

Websites are great.

Email is our livelihood.

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.