Stop trading gold for pennies

Are you chronically underpricing your best work? I only charged $300 the first time I wrote full-length sales copy for client’s information product. And I wasn’t new to sales copy either. I had written profitable copy for my own products multiple times. But when it came to writing for a client, I charged a fraction…

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3 Steps to Sellable Course Topics

How long does it take to create a sellable information product? That’s a question that can’t be answered. It’s like asking, “How long is a piece of string?” Some people take years to put together an infoproduct. Even as an experienced course creator, I’ve taken over 6 months before. Not once, but several times. I’m…

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EASIER Way to Get Started

I tend to overthink everything. This means going through all the possible scenarios and coming up with solutions for them. That can be OK if it simply means creating a plan A, B, C, and so on. But it becomes destructive if it leads to Analysis Paralysis. That’s one of the most common ailments we…

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Too much content in your emails?

Great emails include value. But providing the wrong kind of value can sabotage your sales! I’ve heard from so many frustrated people who’ve been sending emails packed with value for years. Yet, their subscribers aren’t buying. They might get opens and clicks. They might even get thank you notes. But you can’t deposit those in…

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Solves the 2 Biggest Challenges Beginners Face

It’s hard to get started online! Yes, I know the gurus talk about how ‘easy’ it is to start an online business. But they’re either purposely hiding the difficult parts in order to sell you something…or they’ve forgotten the emotions they felt when they were first starting out. I started online 25 years ago! I’ve…

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