Website Secrets from a 101 Year Old Ad

Here’s some Bruce Barton ad copy from 1919… “From a certain little town in Massachusetts two men went to the Civil War. Each of them had enjoyed the same educational advantages, and so far as anyone could judge, their prospects for success were equally good. One man accumulated a fortune. The other spent his last…

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Save Years and Thousands of Dollars in Mistakes

I recently mentioned my technique for created headlines in 5 minutes or less. Read your testimonials. I frequently do this with clients. Recently I was on a webinar reviewing an attendee’s website and they weren’t sure what made them stand out from the competition. I scanned the testimonials. And boom…there it was. The testimonials kept…

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Should You Show Your Prices Upfront?

Here’s a common question I get from consultants, coaches, and done-for-you service providers… Should you show your prices on your website or not? The answer is it depends. I show the prices for my one-on-one coaching upfront. This means everyone who joins the waiting list already knows how much it costs. No surprises. I do…

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How to Create an Online Course that Sells

Infoproducts are my favorite way to earn an ongoing and consistent income online. Work once and hopefully get paid on it forever. But there’s a challenge to creating an online course that sells today. Your potential buyers are overwhelmed with content. Everywhere they turn is free information from Youtube, podcasts, blogs, and social media. In…

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Why Niche Marketers Hide Their Goldmines

Have you ever wondered why you hear so many success stories about the ‘online marketing’ space? It can give the perception that it is the only place people are earning six figure, seven figure, and up incomes online. But there are hordes of people earning great incomes in some of the most unexpected niche markets.…

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