Your quest for 2020

“It’s like in the great stories, Mr. Frodo. The ones that really mattered. Full of darkness and danger they were. And sometimes you didn’t want to know the end. Because how could the end be happy. How could the world go back to the way it was when so much bad had happened. But in…

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Narrow Your Audience for More Customers

Whenever any business owner asks me for help, one of the first questions I ask them is… “Who is your audience?” I’ll ask them to describe their ideal client in detail. Sometimes they say, “Everyone needs my product.” I want to smack them. Don’t worry. I haven’t smacked any clients yet. That’s just what’s going…

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Do Less and Earn More in 2020

Last week a client and I were discussing his plan for 2020. He already has a six figure online business and he is looking to multiply his results next year. The traditional route to do this would be to look at ways he could do more next year. What new courses could he create? What…

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Traffic Ascendancy Unleashed

It’s Thanksgiving here in the US. While supposedly it is about giving thanks, it’s mostly about eating. And sales. Lots and lots of sales will be filling your inbox today and tomorrow. You may have the opportunity to pick up some deals on products to grow your business as well. My caution is to not…

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23 billion in fake ads

Are your website visitors even real human beings? $23 billion dollars…that’s how much money cybersecurity company Cheq predicted would be stolen by fake ads and traffic in 2019. Big companies like JPMorgan lose millions of dollars to fake traffic schemes. And that’s with all the security features they have in place. In fact, it is…

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