Free Content Marketing That Really Works

Have you heard the phrase, “moving the free line?” You probably have.  Simply put, it means that information, content, and software which you used to have to pay is now being given away free. It may be an ebook, a blog post, or a free video.  It could even be a fully working version of…

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Medieval Skills Required In the Internet Age

Good day all ye lords and ladies. This past Saturday my wife and I went to the Hoggetowne Medieval Faire in Gainesville and we had a pretty good time.  The streets were PACKED on Saturday.  In some places it was hard to even get by it was so busy.   So I didn’t necessarily enjoy the crowd,…

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New Google Update and Your SEO Results

One of the tools my clients and I use regularly to promote our business is blogging. Your blog becomes your homebase on the Internet, for seo, and in social media.  When done right, it becomes an “authority” site. Because I do emphasize the value of blogs, I often get asked about “autoblogging.” My answer is…

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The Death of Copywriting

I’ve been thinking a lot about the term “copywriting” lately. The term is a misnomer. And it gives most people the completely wrong image of how to do it…hurting their website results in the process. Think about this. When someone hires a good “copywriter,” does that copywriter spend a majority of his/her time writing? Or do…

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How Long Should Website Copy Be?

People love to debate subjects like this. Ask marketers about long or short copy, and it seems they always have a definitive answer. Ask most copywriters in direct response and they’ll tell you that long copy beats short copy every time. Ask the average public, and they’ll say nobody will read all that. Ask the…

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