How to Uncover Your Hidden Gold

Imagine you have an idea for an information product that will help your customers solve a desperate problem. But you’re not sure where to start. If you’re like me, admitting it’s messy inside your brain is an understatement. Your mind is packed with ideas running in all different directions. It can tire you out! Personally,…

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False Starts and Mental Sabotage

Have you ever come up with a brilliant idea for an online project, only to let it fall to the side without finishing it? You’re not alone. That’s common. Even the ultra-successful usually have a few projects that could fit that description. But sometimes it goes further than this. Maybe you outlined a product, created…

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How to Spot FAKES in your Market

My last email was about building authority with authenticity. This can make you stand out in stark contrast to the ‘Fake It Till You Make It’ crowd. Because let’s face it, a LOT of people talk a good game. It doesn’t matter what market you’re in, but it’s especially bad in the ‘online marketing’ field.…

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Authority with Authenticity Attracts Buyers

Customers can post questions on the lessons inside Autoresponder Alchemy. One recent question was about how someone could build authority in a market without misrepresenting themselves as already successful in the topic? Could they position themselves as a researcher/reporter instead of an ‘expert’? Without going into their full question, the simple answer is YES, especially…

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Do Less & Earn More

“The less I do, the more I make.” That’s a phrase I heard Ron Legrand make dozens of times while I was speaking at his internet marketing and information marketing conferences close to two decades ago. I didn’t understand what he was saying at the time! It sounded like he was saying you should be…

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