Client Mind-Reading Made Easy

What if you were privy to the inner-most thoughts, desires, and fears of an affluent, starving crowd? It would only be a matter of time until that knowledge made you rich. You’d offer products and services that solve desperate problems keeping your Ideal Clients awake at night. Your websites, videos, emails, social media, and every…

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Your Customers’ Deepest Darkest Secrets

“The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.” Ralph Nichols Much of human behavior is driven by the need to ‘belong’ to a group and connect with others. Research has shown that when participants felt ‘understood’ during…

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Get Punched in the Face

“Everybody has a plan until they get punched in the mouth.” Mike Tyson There are a lot of armchair online marketers. They’ve studied the courses. They talk the talk. But they’re not in the game. If you want to succeed online, you have to get out there and take a few punches to the face.…

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Is Your Email List Dead?

It’s a common question I get from both new clients and members. “Is my email list dead?” Maybe you’re sending emails, but it seems like they disappear into a black hole. Low opens. Few clickthroughs. And no sales. That’s the metric that matters. The first instinct for a lot of people is to declare “Email…

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Keep It Stupid Simple Business Model

Don’t make your business any more complicated than it needs to be. You don’t need 35 steps in your funnel…especially when you’re starting out. Yes, as your business grows, you may add complexity. But it doesn’t need to be like that in the beginning. You need a hungry audience with a problem they’re willing and…

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