Dying with Your Gifts Still Hidden

Did you ever do that assignment in school where they wanted you to write your obituary? You’d write what people would say about you after your death. It was supposed to be a way for you to come up with lifetime goals. But I was the smart aleck who often brought up how pointless the…

Continue Reading →

Truth About Selling With Stories

It’s been over 2 years since I’ve visited a movie theatre. I’ve watched movies at home, but nothing has been exciting enough to go see in the theatre. So many of the popular movies have been a disappointment…at least to me. But let’s quickly dive into what makes stories stick, especially the kind that sell…

Continue Reading →

Investment with the Biggest Payoff

What’s the best investment? Some will say the stock market. Others will say real estate. Of course, after two decades of running an online business, I fully believe in the value of your own business and investing in your ideal customers and clients. I have investments in all the above. But one of my clients,…

Continue Reading →

Profitable Sales Funnels Made Easy

Another client just put together a profitable direct-to-sale funnel with Facebook advertising recently. That means no opt-in on the frontend. Ads run on Facebook. Visitors are sent directly to sales page. Orders are made. We follow-up by email to increase the profits on the backend. It results in a smaller, but more valuable email list…

Continue Reading →

Why Marketers Want You Confused and Overwhelmed

Online marketing doesn’t have to be complicated or confusing. It’s simple at its core. Find a hungry buying audience. Ask them the desperate problems they’re trying to solve. Offer a solution to those problems using a simple persuasion formula in their own language. Follow-up on them consistently with your message. But here’s the problem with…

Continue Reading →

Page 2 of 188