#1 Secret of Free Buying Traffic

I started online in 1996. That was back when dinosaurs like Compuserve roamed the Internet. This was way before ‘social media’ as we know it today even existed. But in the old days I discovered a simple ‘content marketing’ strategy that worked like crazy for me. Participate in discussions by answering questions and sharing content.…

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Why I Help Clients One-On-One

I mentioned in my last email that I’ll be opening a few spots in my one-on-one coaching program in January. Find out more details here and join the waiting list if you’re interested… A few subscribers have asked me, why do I offer private coaching? Wouldn’t it be more profitable to just run a coaching…

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Why Mentoring Can Be Priceless

My first few years online were a lot of trial and error! I often joke that I learned what worked online by discovering everything that didn’t first. That’s NOT the best path to success, but I didn’t know anyone who could guide me back then. Of course, I studied pretty much every book and course…

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10x More Value Than You Charge

Here is a simple exercise to improve both the conversion rate and value of your offers… Imagine for a moment you are going to sell your product or service for 10x what you currently charge. Let’s say you sell it for $200. What could you do to make it worth $2,000? Or if you really…

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Marketing Guru Fumbles their Emails

I was chatting recently with another marketing consultant. He was struggling to get his emails delivered. And he had tried several strategies to solve this problem. For example, he had checked blacklists and was sending on a consistent schedule. He even purged his list recently of those who hadn’t opened or clicked in a long…

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