Tour Guide to a New Identity

What if one simple shift in your perspective could help you earn more from every email you send? Here it is… Stop thinking of yourself as a ‘teacher’ when you write emails. That’s not the goal. Email is poor medium for teaching. Many of your readers are rushing to empty their inbox. They’re scanning your…

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Can Facebook Ads Cause INSANITY?

Facebook ads can be frustrating. Both their automated and manual Facebook reviewers can drive you crazy. For example, just a few weeks ago several clients all of a sudden had a bunch of ads rejected for being political or dating related. There was NOTHING in their ads that was in any way political or dating.…

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Goldilocks and the 3 Traffic Bears

Once upon a time, there was an online marketer named Goldilocks. Poor Goldilocks didn’t have any buyers at her website! She bought a whole bunch of courses from the gurus without much to show for it. Guru #1 told her to use Facebook ads. She was desperate and she tried running some ads. “Facebook ads…

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Website Secrets from a 101 Year Old Ad

Here’s some Bruce Barton ad copy from 1919… “From a certain little town in Massachusetts two men went to the Civil War. Each of them had enjoyed the same educational advantages, and so far as anyone could judge, their prospects for success were equally good. One man accumulated a fortune. The other spent his last…

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Save Years and Thousands of Dollars in Mistakes

I recently mentioned my technique for created headlines in 5 minutes or less. Read your testimonials. I frequently do this with clients. Recently I was on a webinar reviewing an attendee’s website and they weren’t sure what made them stand out from the competition. I scanned the testimonials. And boom…there it was. The testimonials kept…

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