Does your message stir your readers’ emotions? A client recently sent me an outline for a solo podcast episode where he’d be sharing his message and mission. It was too clinical. It was

Google has some great free tools available such as Google Analytics, Docs, Forms, etc. They’re also one of the ad networks I recommend, especially Youtube. And of course, if you optimize your

I’m a little ashamed to admit that I’ve made all of these mistakes multiple times. You’d think once would be enough. Nope, I’m hard-headed. But I’m not alone. The majority of course creators

Most clients hand off their pay-per-click ad accounts such Google Ads to an ad manager. This is true even if they have experience or they start off managing it themselves. As they

“The website copy is too long.” That’s a common complaint. It comes in a lot of variations… People won’t read all that.Customers have shorter attention spans today.My customers are different. They won’t read