One Question to Find Your Story

If all you talk about are the benefits of your product, you’ll soon run out of things to say. And it will be next to impossible to tell you apart from the competition. Why should someone choose you with all the other options already available out there? That’s a question you need to think about.…

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Why People HATE Marketing

I’m weird. My wife would probably say that’s an understatement. I geek out over great marketing! Benefit-rich headlines, unique marketing hooks, and open loops all get my attention. But even I get annoyed at many commercials run by Fortune 500 companies, especially those that have almost zero to do with their actual product. Imagine the…

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Hidden Secret Behind High Ticket Offers

I have a client who has sold $10,000 workshops in a ‘hobby’ market. This isn’t a B2B market where that kind of price point and higher is common. There wasn’t any ‘profit motive’ for the attendees. Instead, there was another powerful motivator. It’s a buying trigger that isn’t talked about nearly enough, but it constantly…

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Better Than Selling Information

Information products have enabled me to live the Internet Lifestyle and grow my wealth for over 25 years now. How dare I say there is something better than selling information? The reality is that information itself is cheap. We’re surrounded by it today. More than 500 hours of fresh video is uploaded to Youtube every…

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3 Tested and Proven Website Tweaks

I currently have private coaching clients in more than a dozen different niche markets. This means I see ongoing test results across all these markets. When something gives a dramatic boost for one client, we’ll test implementing the same idea for other clients. This doesn’t always work. Sometimes it’s a unique result that’s hard to…

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