Since 1996, Terry Dean has helped thousands of customers and clients around the world with a simple step-by-step persuasion system that consistently...

"Attracts More New Customers and Clients"

This Proven Formula Clarifies your Message, Creates High-Converting Websites, and Transforms Prospects into Loyal Buyers...Without Compromising Your Integrity or Feeling Salesy

Creates Clear, Authentic Messages with Impact and Without Hype.
Connects with Buyers on a Deeper, More Emotional Level.
Multiplies the Results of Ads and Anything Else You're Doing.

"I've been finding it hard to get clear on my marketing message for years. This has been very frustrating as well as ineffective. When Terry announced his Client Connection Code program I bought it on launch day. I locked myself away at the weekend and went through the entire course. I'm surprised at how simple it was to do each step of the process. By the end of the weekend my marketing message just popped out

What I loved most about the program is the Golden Glove Persuasion Map™ which is a simple step-by-step process to create an effective marketing message. It's given me 15 potent levers I can pull to align myself with my market and attract clients. I can also spot the glaring gaps in the marketing messages of my competitors too which is pretty funny. What a wonderful method this is and thank you for revealing it."

Shaun O'Reilly

Join the Client Connection Code Today

Step 1

Get instant online access to video training, downloadable audios, and templates based on this proven conversion formula.

Create Your Personalized Persuasion Map™

Step 2

Follow the step-by-step implementation guide and fill-in-the-blank PDF to create your one page Persuasion Map™.

Consistently Attract More New Customers & Clients

Step 3

My proven templates help you create high-converting websites, videos, emails, and more...even if you're not a writer. 

10 Step-By-Step Modules of the Client Connection Code

There are many books and courses that promise to show you how to write order-producing sales messages.  

None of them break each step down into such simple, easy, and fun exercises.

Just follow along with me. with the detailed 128-page step-by-step implementation guide and two fill-in-the-blank PDFs.  

These will become lifetime companions...helping you create every profitable sales message for the rest of your life.

You’ll understand and put the core formula into practice within one hour of starting the course.

But you’ll soon see how deep this rabbit-hole goes. 

The course includes 10 in-depth video modules with total run time of over 12 hours.    

You’ll also receive each module in downloadable mp3 audio format so you can listen to it at home, on the go, or while exercising.

Each of the 10 modules also has an online quiz to make sure you understand and can apply the techniques.

You can retake each of the quizzes as many times as you need.

Once you’ve passed all 10 of them, you’ll receive full credit for the class and receive a digital, printable certificate with your name on it suitable for framing.

There is nothing else like this…with such simplicity at its core but so many applications that influence and multiply the profits of everything you do in business.

Once you’ve followed this system for your first offer, you can easily adapt it to anything else you want to sell…now or in the future.

By the time you’re finished, you’ll end the confusion and finally have confidence in your marketing.

Video Lessons

Audio Downloads

Fill-In-the-Blank PDFs

Printable Certificate of Completion

Click the modules below to see more details...  

Module 1 - The Golden Glove Persuasion Map™

How to sell more of your products and services more often for more money…using a proven framework that creates messages that speak directly to your customers’ hearts.
Identify and solve your clients’ true pain points so well you create memorable experiences they can’t help but tell others about.
How to ‘score’ the persuasion power of any of your current websites, emails, videos, and more in 15 minutes or less.
Reverse engineer your toughest competitors, figure out why their landing pages are working, and come up with brand new ideas to multiply your sales in just a couple of hours.
24 Step Checklist to quickly and easily spot any missing pieces in your Persuasion Map™ (giving you confidence your message is ready to attract your ideal customers).

Module 2 - How to X-Ray Your Customers' Exact Buying Language and Deep Emotional Hot Buttons to Sell More of Your Products and Services

How to immerse yourself in your customers’ exact buying language until it becomes second nature to you…making it EASY to create marketing documents that get them to buy.
5 ways to uncover their hidden buying motivations for free online without EVER speaking directly to them (perfect for introverts like me).
My 27-word email template anyone can use freely to find out exactly what content your audience needs to hear before buying more of your products and services.
How to do a targeted survey even if you don’t have a website, email list, or social media following.
How to categorize, clarify, and focus on the key buying triggers even when you have an overwhelming amount of insights and ideas running through your head.

Module 3 - How to Attract Your Ideal Clients by Positioning Your Unique Promise as the Best Way to Solve Their Problem

How to communicate an inspiring brand identity in your names, logos, tone, tagline, images, colors, stories, emails, and everything else that makes up the voice of your business.
21 uncommon ways to find your unique point of difference, disqualify the competition, and make you the only obvious choice to a hungry, buying audience.
Eliminate price resistance by creating a moat around your ideal clients and connecting their internal identity to your brand.
11 unexpected, big ideas you can use to grab attention and magnetically attract your ideal customers and clients even in the most competitive markets.
How to provide richness and clarity in your stories so your customers feel like they’re a part of the story, experiencing every thought and emotion that invisibly connects them to you.

Module 4 - How to Eliminate Hype and Sell MORE of Your Products and Services Immediately

30 ways to add more proof and credibility to your website (testimonials are just one of these methods and they’re often NOT the most powerful).
How and when to collect testimonials (and how a simple system transformed a business’ results by generating over 2,000 glowing reviews).
Your single most important form of proof when selling to an ultra-skeptical audience (you’ll eagerly enter even the most brutally skeptical markets once you know this secret).
The EASIEST way to provide a dramatic demonstration of your competitive advantages that even the most skeptical audiences can’t deny (examples from multiple industries).
21 ideas for getting publicity with major media outlets – get free advertising, high quality clients, and ‘gold star’ credibility that increases the conversion of everything else you do.

Module 5 - Step-By-Step Formula for Creating Irresistible Offers Which Sell More in Less Time

How to simplify your offer and make it EASY to understand (HINT: the title of your offer is a key leverage point to more sales if you follow this simple system).
Multiply your average transaction value by applying these simple steps to sell your products and services for more money consistently.
9 Risk Reversal strategies guaranteed to multiply your sales and REDUCE refunds (use the right strategy for your offer and where it fits in your overall business blueprint).
How to maximize revenue by offering multiple packages (without making the disastrous mistake of confusing your audience with too many options).
WARNING: Why you should never try to find the right price using a survey (and why most products have a ‘magic price point’ for maximum sales and income).

Module 6 - How to Double or Triple Your Sales with Ethical and Persuasive Deadlines

Eliminate customer confusion and make it EASY to buy from you (this SALES-KILLING mistake is made on 90%+ of websites today).
How to set-up a ‘gold rush’ during the last 24 hours of a special that generates more sales than the previous 30 days (plus the key components to making this happen each and every time).
Ethical and automated ways to set-up ‘evergreen’ deadlines that motivate customers to BUY NOW without making up fake scarcity (customers SPOT fake scarcity a mile away on social media and call you out on it).
17 proven ways to optimize your shopping cart for maximum orders (the average shopping cart abandonment rate is 67.91% - reducing that by just 10% can transform your business).
Why multiple step checkout pages can boost your sales and income IF you implement them correctly (do this wrong and you’ll increase the number of people who abandon their cart).

Module 7 - How to Plug Your Persuasion Map™ into Teasers, Lead Magnets, and Squeeze Pages

How to create a concise, easy-to-understand introduction teaser that answers the question, “What do you do?” (perfect for websites, email signature files, social media, personal introductions, and more).
3 Questions to discover the RIGHT lead magnet that grows your list while selling more of your products and services.
5 Step Outline to create a Lead Magnet that attracts your ideal clients, gives them value, and moves them toward the first product or service sale .
Create a landing page (squeeze page) that not only maximizes the number of new opt-ins, but presells them on purchasing your product (the highest opt-in rate may NOT produce the most valuable leads).
5 fill-in-the-blanks headlines make coming up with an attention-grabbing headline quick and easy…no matter what you’re offering for your lead magnet.

Module 8 - How to Plug Your Persuasion Map™ into Websites that Sell

4 factors that determine how long your copy needs to be to make the sale…some websites only need a few paragraphs while others need thousands of words (Hint: It’s based on the audience and your offer).  
My proven 7 step copy formula designed for both beginners and experienced entrepreneurs to create attention grabbing, order pulling websites…even and especially if you’re not a writer.
My #1 secret weapon for creating attention-grabbing headlines in just minutes (it’s amazing how effective this secret is…and how virtually anyone can use it immediately). 
10 proven plug-and-play headline templates I personally use to attract attention even in the most competitive markets.
7 proven opening paragraph templates to pull your visitors into your message without struggling or trying to come up with the right words (just copy one of my templates).

Module 9 - How to Plug Your Persuasion Map™ into Websites that Sell Part 2

5 proven story templates for tapping into authentic stories that resonate with your audience, virally spread to others, and sell more of your products and services.
21 bullet templates and 43 bullet starter phrases along with my paint-by-numbers steps for putting together mouth-watering bullets that make your offers irresistible.
3 ‘core’ types of proof and why your website must include ALL 3 of these for maximum sales and income (most websites only include one of these – maybe two at most).
4 example guarantees that not only increase your sales but also make the customer LESS LIKELY to return the product (yes, it’s counter-intuitive but it’s a powerful mental trigger when you follow this system).
How a consulting client increased his prices EVERY quarter for the past 3 years based on this secret order-generating call-to-action.

Module 10 - How to Plug Your Persuasion Map™ into Your Home Page, About Us, Blog, and More

The #1 secret to editing websites for maximum conversion.  Do this ONE THING and I guarantee smoother, more effective websites every single time.  
FREE software for editing the text of your websites, emails, video scripts, and everything else you write for readability and clarity (this is more effective than many $500+ tools).
13 Questions to SCORE any website (even your about us and contact us pages) for maximum conversion and effectiveness.
How to use the home page ‘module system’ to plug in the exact triggers you need on your website to attract your ideal customers and clients (the most common mistake is CONFUSING your target audience with too many options on your home page) .
Step-by-Step website checklist to make sure you included every conversion trigger for maximum sales on your home page and supporting pages (about us, contact us, etc.).

The Client Connection Code Is Perfect For Creating... 

Landing Pages
Sales Pages
Squeeze Pages
About Pages
Signature Files
Social Media Posts
Elevator Speeches
Facebook Ads
Google Ads
Direct Mail
Magazine Ads

Attract Your Ideal Customers and Clients…Sell More to Them More Often…And Create a Profitable, FUN Business You’re Proud to Tell Others About...

This step-by-step system makes connecting with your customers EASY.

You’ll start out by getting to know your ideal clients…and what causes them to buy.

This is the foundation of everything else.  You’ll tap into a point of difference benefit that separates you from the competition and eliminates price resistance.

You’ll see how to back up all your statements with authority and proof…instead of relying on hype and unrealistic promises.

You’ll put together irresistible offers.

And you’ll convert your visitors into leads and sales…consistently over and over again.

Never again will you ‘wonder’ about what causes someone to buy.

You’ll have confidence in your message.

Eliminate confusion and share with clarity.

Your business will grow.

The Client Connection Code can give you certainty.  This doesn’t mean every offer will be a home run.  But it does mean you always know what the next step is…

Stop stumbling around in the dark.

The main course is just the beginning…you also get multiple bonuses for giving it a try…

Bonus #1 - Client Connection Code Step-By-Step Implementation Guide

This 128-page implementation guide includes all the cheat sheets, questions, and tools for the 10 modules of the Client Connection Code.

It’s the perfect fill-in-the-blanks companion for taking advantage of every secret and template contained in the course.

Since it’s a PDF, it can be used on any computer or digital device.  Print it out.  Make copies of it for personal use.  Answer the questions.  Create irresistible offers.  Plug-in each of the pieces you need for high converting websites, ads, and more.  

Plus, it also comes with two fill-in-the-blank PDFs which you’ll reuse again and again for EVERY offer you create from this day forward.

This can be a priceless tool to your business.  You’ll use it daily.  Every new offer, website, and ad can be created and filtered through its step-by-step questions.  It’s like having a professional copywriter at your beck-and-call…for life…as often as you want to use it.

Bonus #2 - Email Connection Code: Attract Your Ideal Clients, Build Your Authority, And Make More Income Consistently With Email

This 90-minute recorded video shows you how to apply the Client Connection Code to create profitable emails…

5 Questions that guarantee you create emails and other forms of content that connect with your ideal clients and sell more of your products and services.
Why Constipated content doesn’t sell…and how to unleash your creativity by writing FUN emails that resonate and entertain your target audience.
7 subject line templates for creating addictive emails your subscribers can’t help but open, click, and follow to the sale.
10 introductory email sentence starters for opening each email with impact and value (end the blank-page blues and save time while making more money).
Simple mind-map secret for coming up with dozens of email, video, and other content ideas on any topic (all designed to sell more of your products and services while delivering valuable content).
3 types of emails and how to create each for maximum profits: welcome series, tour guide sequences, and cash flow surges.

You also receive a 42-page PDF guide with more than a dozen example emails showing you step-by-step ways to apply the Client Connection Code principles to every email you send.

Email has consistently been my number one income generator for the past two plus decades.  This is still true today.  But it has to be done right.  One of the most common questions I’m asked is how to deliver valuable content without giving away the farm.

The emails produced by the Connection Code give amazing value to your audience while building your authority and knocking out objections one-by-one…selling more of your products and services each and every day. 

Bonus #3 - Video Connection Code: How to Multiply Your Impact and Double Your Income with High-Conversion Videos 

Script a high-converting video from scratch…using this proven step-by-step blueprint.

Videos consistently win in client split tests in all different markets.  Sometimes video doubles or even triples sales compared to a text only website.  

If you’re NOT currently using video, how much money are you leaving on the table?  How many less customers are you impacting with your message?  

Turn your Golden Glove Persuasion Map™ into a video using 21 specific, highly-defined buying triggers.

How to quickly shoot, edit, and produce a profitable video…even if you’re an introvert who doesn’t own a camera and is terrified to appear on screen (plus the tools to use for each step along the way).
The #1 secret to making your video look like valuable content visitors will share with others…even though its primary goal is to sell more of your products and services.
Why ‘open loops’ are so vital to videos and how to string a series of connected open loops that keep your viewers on the edge of their seats from the first sentence all the way to the close.  
How to hook a viewer in the first 30 seconds of your video and keep them glued to the screen for 10, 25, or even 40 minutes as you reveal every tantalizing detail of your product or service.
WARNING: the techniques that build proof and authority on a text website can sabotage the conversion on a sales video (discover what to do instead to create credibility and believability).
How to cut a long video script down to just a few minutes while retaining a majority of its selling power (remove the wrong sections and you’ll sabotage the results)

In addition, you’ll receive a Fill-in-the-blanks PDF video script you can SAVE or PRINT.  It’s a paint-by-numbers approach to creating a high-converting video from scratch.

Bonus #4 - How to Create High-Ticket Offers That Sell Like Crazy

Are you stuck for what to sell online?

This 1 hour 40 minute recorded webinar shares my system for creating premium high ticket online courses in as little as 48 hours...and knowing they're going to sell before you invest time into them.

Discover the key secrets to leveraging your time and creating higher value courses you can quickly scale to larger buying audiences using free or paid sources of traffic (stop wasting time and money selling cheap products to broke people).
How to create a $100,000 offer for a hungry buying audience...and why this Ultimate Solution could be the secret to your success (even and especially if you're in any kind of service business).
Why the common 'product funnel' isn't as effective as it used to be...and how you can flip this funnel upside down for a quicker and easier route to greater profits in less time.
4 simple questions to help you attract 'addicted' buying audiences that purchase immediately, buy from you for years or even decades to come, and joyfully refer you to others.  
How to create, position, and price your online courses for maximum impact and income (follow my proven 6 step formula for choosing the audience, delivering a quick win, bridging the gap, creating your Persuasion Map, designing your sales page, and launching your course).  

I love the online course business, because you have incredible margins, minimal overhead, and you can even recruit competitors to sell your products for you.  It's NOT for everyone, but this training will show you how to do it for maximum income in minimum time if you choose to go this route.

Bonus #5 - Direct Response Local Websites For More Leads, Sales, and Profits

Many website designers create 'pretty' websites that don't convert visitors into leads or sales.

In this this 1 hour 47 minute recorded webinar I review a local business website and then help a chiropractor put together 2 video scripts to get more patients into his office.  

Then we do a tour of 10 local business websites and discuss what they did right, and what they could do better to consistently attract new customers and clients to their business.

The quickest and easiest way to discover a new attention grabbing headline already hidden inside your current website (watch me use this 5-minute trick live to create a headline for a business I know little to nothing about).
How to choose photos that make a strong emotional impact on your visitors and attract your ideal clients  (the average business owner's first instinct is to select the WRONG photos which often repel their idea clients).  
 Simple 5 step system to create a high-converting 2 to 4 minute video for a local business website (and why a video like this is so effective at attracting your ideal clients for certain types of businesses).  
How to create a comparison chart to set yourself apart from the competition and make yourself the ONLY obvious choice for your ideal clients (what are your ideal clients looking for and how do you compare to your competition in those areas).
The secret to creating a 'brand' identity that eliminates skepticism, attracts a horde of loyal customers, allows you to charge premium prices even when surrounded by me-too competitors copying your every move. 

Whether you have an online ecommerce business, a coaching or consulting business, or you’re a local business owner…the Client Connection Code will help you put together your high converting message.

Bonus #6 - Built-in Client Connection Code Coaching

The Client Connection Code is easy to understand.  Everything has been laid out in detail…with examples and multiple applications for different industries.  

But what if you get stuck on some part of the course?

With most online courses, that’s where you’d stop and never reach your goals.  With the Client Connection Code, I’m going to make sure you experience the thrill of creating messages that consistently attract new customers and clients.

I’m passionate about helping clients create clear, honest, and persuasive sales messages.  

If you hit a roadblock, I’m here to help you.

Under each video module, there is a form to ask questions.  Currently I’m personally answering all the questions.  If you have a question about any of the material, you can get a personalized answer.  In addition, you’ll be able to see the questions and answers from other students as well.  

Frankly, most people will never need to use this feature.  The videos, audios, and implementation guide are so easy to follow, it will be a very smooth process.  But isn’t it good to know you’re not on your own and there is help available if you need it?

NOTE: This coaching is specifically for any questions related to the course materials.  It is NOT for reviewing your websites, emails, or your offers.  That help available to a limited number of users below.

Bonus #7 - One-On-One 45-Minute Consultation on Zoom (LIMITED)

Use the formula and the step-by-step guides to create a high-converting website.

Then visit my online calendar to schedule a 45-minute call with me personally.

Submit the most important page of your website (usually your home page or one of your sales pages) for a critique at least 24 hours before our call.

I’ll personally go over your websites, emails, or video scripts with a fine-tooth comb looking for every conversion crack…and coming up with multiple conversion triggers to multiply your profits.

Often even small changes can result in big payoffs.

I’ve done THOUSANDS of these over the years with one-on-one clients and during hot seats at workshops or webinars.

How much money will one piece of advice be worth to your website?

Bonus #8 - Transcripts from the Highest Impact One-On-One Consultations

Each of the One-On-One Consultations will be recorded.

I’ll select the highest impact, most insightful Persuasion Map™ consultations to be transcribed as examples.

Any 'private' details will be edited out.  And I may select some screenshots to demonstrate the principles in action.

You’ll see exactly how to create clear, high-converting sales messages without feeling creepy or salesy in different situations. 

How many new ideas will you generate from each of these transcripts?  

Client Connection Code



10 Online Video Modules (over 12 hours of content).  Lifetime Access.
Downloadable Audio Modules for Convenient Listening Anywhere on Any Device. 
2 Fill-in-the-Blank reusable PDFs to create Your Custom Persuasion Maps™
Quizzes on Each Section Plus Certificate of Completion.
128 Page Step-By-Step PDF Implementation Guide
Email Connection Code: Attract Your Ideal Clients, Build Your Authority, and Make More Income Consistently With Email
42-page PDF guide with more than a dozen example emails to help you earn more from every email you send.
Video Connection Code: How to Multiply Your Impact and Double Your Income With High-Conversion Videos
Fill-In-the Blanks Video Script in PDF format to create your own high-converting videos from scratch. 
How to Create High Ticket Offers That Sell Like Crazy
Direct Response Local Websites For More Leads, Sales, and Profits
Built-in Client Connection Code Coaching for Your Questions
45-Minute One-On-One Zoom Call ($600 VALUE By Itself)
Transcripts from the Highest Impact One-On-One Consultations

10X Money Back Guarantee

Put the formula to the test.

Use the templates to clarify your message, create high-converting sales messages, and transform prospects into loyal buyers.

If you don’t agree the Client Connection Code is worth at least TEN TIMES WHAT YOU PAID FOR IT, simply contact my support ticket system and ask for a full refund anytime in the next 30 days.  

The 128-page step-by-step Implementation Guide is my gift to you even if you ask for your money back.

As you can probably tell, with everything I’ve packed into this course, it’s a true bargain.  And with a guarantee like this, the absolute worst that can happen is you come out with the Implementation Guide in your hands to multiply the results of all your offers.

EXCEPTION: Because of the value of my time, the money-back guarantee no longer applies if you’ve taken advantage of the one-on-one consultation.

About Your Host

Terry Dean

Internet Lifestyle Mentor

Terry Dean went from delivering pizzas for $8 an hour to creating a full-time income online in 1996. He has been called one of the grandfathers of Internet marketing and was one of the first online marketers to demonstrate the power of email, generating $96,250 from one email to his list in front of a live audience.  He has helped thousands of clients create profitable business in hundreds of different markets over the past two plus decades.

Here's What Others Are Saying About My Proven Systems


Restaurant Owner

"We have steadily improved our business every year...Terry helped me develop an additional profit center.  That program has increased topline sales by 40% and doubled my bottomline."


CPA, Author, and Consultant to Million Dollar CPAs 

"Terry has been my secret weapon for my success with both my companies...He has helped me put $100,000 in my bank account every year..."

Terry helped me with a sales letter for my coaching program.  And I’m delighted to say that, I was able to fill the program with just one email. 


Over the past 8 months – Terry’s input has taken my business from an average profit of $7000 per month to over  $35,000 per month – and it is only going to get higher. 


"We more than doubled revenues...And I have been able to reduce the number of hours I work from 70 to 35 or 40...I now do the work I enjoy and can take vacations whenever I want."


"Within a month of working with Terry, we created a product and it generated $12,922 in one week. You delivered results and THAT is what sold me on being a long time client of yours. A half a million in profit later and I've turned into a bit of a Terry Dean groupie. I LOVE being coached by someone with integrity!."


"With Terry’s help, my business launched and grew to a six figure business within the first year.  The next year it has almost doubled again in income.."


"My business was doing about $7000 to $10,000 per month.  And with Terry’s assistance, I actually increased my business from $7000 to $10,000 per month to $20,000 per month.  Then actually from $20,000 per month to $100,000 per month."