If you’re an entrepreneur, your mind is likely swirling with possible ideas.

Opportunities surround us today.

The problem isn’t coming up with an idea. That’s easy. Do some research, sit down, and brainstorm.

In fact, most of us don’t need any more ideas!

Every day you’re receiving emails, blog posts, and news that pulls you in 100 different directions at once.

We just need a way to filter through all the possible options and make a clear decision.

Choose a path, make a commitment, and stick to it for at least the next 90 days.

So how do you decide which road to take?

What I look for is the “EXTREME YES!

This happened in a client session recently. We were discussing the different options he could take to grow his business. He could do A, B, or C.

We talked about them until we suddenly hit the “EXTREME YES!”

We were both iffy on the other options until this came out. But once this direction was mentioned, we both immediately jumped on it. This was the right direction for him right now.

The problem with most of our decisions is they’re really just a “Yeah, Maybe.”

We’re not quite happy with the decision, but it seems like the best direction at the time.

When you’re in that situation, the best action to take often is to continue looking at options or brainstorming them until you find the one that excites you.

Otherwise, it’s easy to get moved as soon as a better looking opportunity comes along (and that could be daily).

In business, there are several criteria I’m looking for before choosing an “EXTREME YES!

#1 – It has a proven buying audience that’s easy to target.

You know it’s a proven buying audience because others are successfully selling in the market. Or you have already been selling to them.

You know how to reach the audience and attract them to your offer. Maybe you have an email list or you’re friends with list owners already. Or maybe you know the keywords these visitors are searching, the websites they’re visiting, and what their interests are on Facebook.

It’s an audience you can easily reach…and they’ve already proven their buying interest.

#2 – The numbers work for this business model.

If it costs $2 per visitor, and your only product is a $20 ebook, the numbers just don’t work.

You’d have to have a 10% conversion rate at your website. NOT going to happen.

This is a mistake I see all the time with people’s research. They find competitors selling in a market, but they don’t examine their entire funnel.

What cross-sells, upsells, higher ticket offers, and continuity programs do they have in place?

It’s likely your competitor may be going negative to attract customers. Maybe they’re only earning back 70% of what they spend on their advertising for their first sale.

If you ignore the rest of their funnel, you’re shooting yourself in the foot.

#3 – You have a competitive advantage.

Here’s the biggie.

What is your advantage in the market? If you don’t know your advantage, then you’re purposely choosing to do business at a disadvantage.

Your advantage could be a stronger guarantee, faster results, better proof, skilled team, past experience, etc.

It could be your experience with a form of paid advertising or your skill with videos.

You have to know what your competitive advantage is. If you don’t, then you’re just another me-too competitor racing to the bottom of the market.

Look at each of the options available to you now, and ask yourself if any of them are an “EXTREME YES!”

If they’re not , maybe you need to continue doing your research. Maybe you need to brainstorm a little more, mastermind with others, or call in a coach to help.

When you find the right direction, there will be excitement behind it. Sure, there is a little fear…as that comes with all change. But it’s a nervous excitement.

My one-on-one coaching is sold out…and likely will be till at least later this year.

But you can check out the Monthly Mentor Club…including all the free bonuses you get just for trying it out…and the help you can get from other members and I over the members-only discussion area.


Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.