Most online marketers are parrots.
They simply repeat what they hear from others.
Pretty soon they all sound the same.
Because they’re all playing it safe.
No one wants to make any waves.
They’re afraid of offending anyone.
And this has only gotten worse over the past decade.
If you sound and act just like everyone else in your market, there is no reason for anyone to choose you.
It becomes a price war in a race to the bottom, because you’re just another commodity in an ocean of me-too competitors.
What makes you different? How do you stand out?
Of course, it’s great when your products and services have a clear competitive advantage.
Find a unique promise you can focus on…and drive it home again and again.
But becoming irresistible to your ideal buyers goes further than just your products or services.
Let’s cut all the way to the heart of the matter.
In today’s ever-increasing digital world, people are looking for a human connection.
They want to feel inspired.
They’re looking for more than just a one-time transaction.
They desire a mission and a message they can get behind.
You need to find your voice.
Communicate with your ideal buyers in a way that resonates with them.
I know ‘finding your voice’ can sound a little woo-woo.
Instead, think of it as simply writing like you talk.
Be yourself.
But be a bolder, more entertaining version of yourself.
Be willing to speak out about the stupidity in your market.
What frustrates you most about your industry?
Talk about it.
Because if it frustrates you, there’s a good chance it’s frustrating to your ideal buyers as well.
And often your best content is created when you’re emotional about the topic.
There’s an old saying to ‘write drunk and edit sober’.
I don’t suggest getting drunk before you write emails or any other form of content.
Simply take that as an admonition to write creatively.
Pour your emotion into what you’re sharing.
Don’t self-censor when writing.
Come back and edit later to make sure it’s sharing the message and tone you want.
But be wiling to step outside your comfort zone.
Be a little weird.
Make a few people upset…especially those who aren’t your ideal buyers.
In fact, that in itself is a lesson in writing great emails.
What could you say that would repel the ‘wrong clients’?
Because the same language that repels those who aren’t a good fit for you…may also be the exact language that attracts your ideal clients.
They’ve been waiting for someone to give it to them straight.
They’ve been looking for someone who gives a voice to the frustrations they’ve felt about the industry.
You can be that person. But you have to be willing to speak with confidence.
Become that authoritative voice that shows them a proven path to the solutions they’re looking for.
That’s how you become irresistible to your ideal buyers.
Autoresponder Alchemy can help you carve that path.
Module #3 is all about taking your position as a hero in your market.
It isn’t limited just to email. It will transform every form of communication you use.
Become a hero on a mission instead of a salesperson with a cash register…
