I’ve worked with a lot of multi-millionaires over the past 18+ years.
And over that time they’ve shown me a lot of ways they think differently from the average business owner.
Here’s one example. Most business owners look at advertising as an expense. They’re constantly looking for ways to spend less on advertising. The less they spend, the happier they are.
But the most successful entrepreneurs…the ones who build multi-million dollar empires see advertising as an investment.
Advertising is simply a process of attracting new customers. The more customers you have entering your funnel, the more money you make. Instead of looking for ways to spend less on advertising, you should be looking for ways to afford MORE advertising.
What happens if you add 10,000 new subscribers to your list this month instead of 100?
Attract more subscribers. Add more customers. Earn more profits.
That’s where the Magic Tipping Point comes into play.
How long does it take for you to ‘break even’ on ads you run?
Let’s say you have a funnel where you ask people to join your email list. Then you immediately offer them your front-end product. You also continue to email them good content along with offers for your products and services.
If it costs you $3 to add a new subscriber to your list, how long does it take you on average to earn that $3 back? If you’re able to break even in 90 days, then that’s your Magic Tipping point. It takes 60 days to earn back the $3.
Every day after that is pure profit. The investment pays off with never ending interest as those subscribers and customers keep buying from you.
Clients often bring funnels like this to me…or they ask me to help them create a funnel like this.
One of our goals is to look for ways to move the Magic Tipping Point closer. What happens when that Magic Tipping Point moves to 30 or 60 days instead of 90?
If you knew you would break even on new subscribers in the next 30 days, how many would you buy?
The correct answer is as many as you can afford!
How do you improve funnels and move the Magic Tipping Point closer?
You can improve the emails & offers you send out.
You can increase the frequency of emails.
You can improve the conversion of your sales pages.
You can add additional products to your funnel.
You can add upsells & downsells to your offers.
You can sell higher ticket products.
You can create continuity programs. One of my clients right now has 3 different continuity programs all earning money for him every single month.
But those are just the common strategies. There are also several unique ways my clients use to increase the value of every subscriber and customer. And I’m sharing these unique profit multipliers in the December issue of the Monthly Mentor Club.
For example, what if you could double the price of your product without reducing your sales? That’s twice as much money in your pocket…
I’m also going to share how one of my clients earns more money monthly from a joint venture he promotes on the backend…than he does from the product he personally sells. And he doesn’t have to do ANY of the work.
The December issue of the Club is coming out in just a few days on December 1st.
And you get $853.80 in free bonuses just for saying Maybe…