5 Predictions and Strategies for 2013

Where is the Internet going in 2013?

That’s the subject you’re going to hear in dozens of newsletters over the next couple of weeks.

I’m sure you’ll hear all kinds of predictions of where the Internet is going.

Some will be doom and gloom.  There will be increased government regulations, more power given to large corporations, and possibly a continuing recession.

Others will be optimistic.  Brand new discoveries will occur.  New social media sites will spring out of nothing.  More people will go mobile.

But do all these predictions really matter when it comes down to your own life?

What matters is what you do with them…and how you start this new year.

What is coming for you in 2013?

Here are a few of the plans going on for both my clients and I.

#1 – Take advantage of the Amazon Tidal Wave

Facebook isn’t Google’s biggest threat.  It’s Amazon.

Many buyers skip over Google completely.  They start and end their online buying experience at Amazon.
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They have transformed how shopping works in today’s Internet.

While many information producers are busy whining about how the Kindle has dropped prices, you can take advantage of this.

Why aren’t you selling your information products on Amazon?  This includes Kindle ebooks, digital videos, and more.

They have a humungous buying audience just waiting for what you offer.

Instead of creating multiple low cost “frontend” items you sell directly…along with all the customer service that comes with that…instead tap into their traffic and buyers.

#2 – Expansion of Paid Advertising

Pandas and Penguins ran amok in the nightmares of webmasters and search engine optimizers during 2012.

This has only pushed the truth on me.  A business that relies on any ONE source of traffic is constantly in danger of a collapse.

Expand your advertising.  Test PPV.  Test 3rd tier PPC.  Buy ads directly on websites.  Run solo ads.  Take your customers offline into direct mail.

Establish multiple highways into your business.

#3 – FOCUSED Use of Social Media

How many new discoveries have been made in social media?  It’s impossible to keep up with everything.

Quit stumbling around like a drunken sailor trying to do it all.

Focus on ONE social media outlet…at most 2.   I’ve been looking through my Analytics.  The winner is Twitter.  A close second is Youtube.

You’ll see me focus on these in 2013, pretty much ignoring the others.  Your best sources could be Facebook, Linkedin, or PInterest.

But you can’t do it all.  FOCUS on what is working for you.

#4 – Zero In On Your Brand

One of the most popular strategies in the past few years was building up multiple, separate mini-sites.

Today you need to zero in on your primary brand.

Who do you serve?

How are you unique from the competition?

What can they expect to receive from you consistently…throughout all of your products?

Branding is NOT just for large companies anymore.  It never was, but it is essential to brand your business today, no matter your size.

Decide on your brand.  Stay consistent in it in 2013.  And grow.

#5 – Bulls-eye the Affluent Buyer

A common complaint I hear is, “My customers are all struggling financially.  They can’t afford higher end solutions.”

The cure for that problem is to target different customers.

The audience you target is more important than your offer and ad copy.

I’m not saying you can’t offer lower end products also, but the businesses I work with who reach the highest levels sell high end solutions.

They target the affluent portion of their buyers first.  That’s where their focus and primary attention is.

If Walmart is your only exposure to pricing, it will cost you.

When is the last time you picked up a Robb Report or went into a high end store to retrain your brain?

In the first few weeks of January I’ll be opening the doors to new one-on-one clients…and to a brand new group training program designed to give you a strong ROI almost immediately.

If you’re interested in direct coaching, make sure to register for my waiting list here…

http://www.MyOwnWebMentor.com

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About The Author

Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how the Monthly Mentor Club can help you today.