Check the analytics on your websites.
More and more of your traffic is coming from mobile.
This varies by market and the age of your ideal client, but the mobile segment is growing FAST…
Are you serving this audience?
This applies to email as well…
“61% of email opens occurred on mobile, 15% on desktop and 24% in a webmail client.”
– Adestra “Top 10 Email Clients” (July 2017)
Your subscribers aren’t carefully reading your emails on a large computer monitor.
No, they’re hurriedly scanning their email on their mobile device…sending most emails to the trash…and only opening those that grab and keep their attention.
Let’s look at a couple of other stats that show how this relates back to your audience…
“81% uses a smartphone for regularly checking emails. 21% uses a tablet. Smartphones are the most common device especially for younger individuals (less than 35 years old) and females.”
Adobe “Email Use 2017 – US Report”
“55% of consumers 56-67 say they will never read email on their mobile first. This is only 18% for the age group 19 – 34.”
Adestra “Consumer Adoption & Usage Study” (2016)
The younger the audience, the more likely they’re using mobile for everything.
But did you notice that only 55% of those 56-67 say they never read email on mobile first?
That means the other 45% in that age group may read email on mobile first…and that stat is from two years ago. It’s only going to increase.
These stats are something I have to continually remind myself of, because I’m a ‘reluctant’ mobile user.
I personally never open emails on mobile…except when I’m looking at them for a client.
And while I visit websites on my iPad, I almost never do that on my phone either.
People are busy. They’re rushed. They’re distracted.
That’s why we’ve got to get our message across.
And we’ve got to keep it moving.
Do you have mobile in mind when you’re reviewing your websites and your emails?
You need to.
The ‘mobile factor’ is part of the website reviews we do inside the Monthly Mentor Club.
Yes, that’s right. I personally review member’s websites inside the Club.
As a member, you can request a review of your website over in the webinar section. And we’ll go through it looking for any ‘conversion cracks’ in detail on the monthly webinar.
Or you could also ask for help in the members-only discussion group.
Not only do you get my best advice each month, but you also get direct help and support in the monthly webinar and discussion group.