It’s difficult to get started online.
One of the reasons for that is the paradox of choice.
There are so many options available to you today for attracting visitors, communicating with them, and monetizing your business.
It’s overwhelming, because choosing one option means giving up all the other opportunities!
But the paradox of choice doesn’t end there.
It influences every decision you make.
There are so many options available to us in virtually every sphere of life that it leads to ‘decision fatigue’. Your mind is worn out and you simply don’t want to make any more decisions today.
That’s why it’s so important to make your offers simple to understand.
I generally recommend ‘long’ sales copy on your website when you’re selling courses.
You need to fully tell the story behind the problem you solve and the solution you’re providing.
But the offer itself can be described quickly.
For example, my Golden Glove Persuasion Map is an online course that shares a simple 5-step system for creating a clear message that attracts more customers or clients.
It comes with bonuses that help you better understand what causes your customers to buy and communicate your message through stories, bullets, and irresistible offers.
The offer is simple. You get immediate online access to the course and bonuses for a one-time price.
It’s a Yes/No decision. You either want to sell more of your products or services or you don’t.
But let’s say I added a 2nd option to the page.
The offer would still be simple to understand if Option #2 included everything in the online course plus a video review of your website. It would be priced significantly higher but those who wanted direct feedback could easily decide if it was for them or not.
Deluxe options can work well when they simply ADD a clear additional choice to the offer.
Adding some type of coaching (video review, coaching call, email coaching, etc.) as a deluxe option with your course can put a lot of extra cash in your pocket.
Your offer gets confusing if the deluxe version doesn’t include everything in basic. Or it can also become confusing when you try to add too many different options.
A confused mind always says No.
The rule of thumb with courses and coaching is to offer no more than 3 options…and the differences between them must be 100% clear.
For example, the 3 options could be a monthly, yearly, or lifetime plan.
Or the 3 options could be course only, course + 4-week group class, or course + 4-week group class + private coaching.
Another mistake crops up after your business has been online for years. You’ve developed multiple offers and they begin to crossover with each other.
For example, you’re in the fitness industry and you have 3 different products about building muscle. How can a new customer decide which one is right for them?
You need to create a clear pathway of where they should start…or how to choose based on the problem they want to solve.
Don’t leave it up to them to figure it out. It will cost you sales.
My Golden Glove Persuasion Map includes a bonus on creating Irresistible Offers. It gives you everything you need to create offers that sell…and it shows simple ways you can boost your income from every offer you make.
