How do you start a kitchen-table online business from scratch?
It’s a common question.
But it’s also overwhelming because there are so many options available to use today!
Should you start a Youtube channel, become a TikTok influencer, build a blog, become a podcaster, promote affiliate programs, create courses, start consulting, or hundreds of other possibilities?
And here’s the issue.
No matter what I or anyone else tells you, you’re not going to be 100% positive this was the best answer for you.
Because no matter what you choose, you will face hardships along the way.
The technology may be confusing. You may feel like you have creator’s block at times. Your audience may not respond to something you were sure was going to be a hit.
Haha…have I motivated you yet?
No. Well, I’m laying it out straight because let’s be serious…online business isn’t for everyone. And you’re better off knowing that you’ll face challenges upfront rather than diving in face first…and wondering what in the world happened when it’s not all sunshine and rainbows.
If you’re still with me, let’s jump to a few simple steps.
There are a lot of methods for getting started. For example, if you have expertise to share, a coaching business is a good starting point.
But here is one method for getting started that’s especially good for those who aren’t sure what they want to do yet.
First, you’ll need to a choose a market.
My advice is you want a big markets that’s full of buyers. Go where the money is.
Then niche down several levels by identifying an affluent audience with money inside the larger market.
In other words, become a specialist on your topic.
Find an intersection of a hungry buying market and something you have experience and knowledge about. What can you help people accomplish?
Choose a communication platform that fits you personally.
If you like writing, that means a blog. If you like talking to people, go for a podcast. If you like speaking on video, go for Youtube and/or TikTok.
Find out the questions your audience is asking. There are several good ways to do this including Amazon, Quora, Reddit, Facebook Groups, etc.
Begin producing content answering those questions.
Don’t worry about perfection. It’s not possible anyway. Movement is better than meditation here.
As you produce your first few pieces of content, integrate in personal stories. Look for contrarian advice you can give.
This may feel like a slow start. It’s intended to be.
By producing content, you’ll begin to find your voice. You will attract your first few followers. When you ‘stumble upon’ something that grabs attention, consider producing a more in-depth content piece to create your first lead magnet to help you grow your email list.
The money is in your relationship with a list.
In the very beginning, you can concentrate on growing your audience.
Test promoting a few affiliate programs that are a good fit for your message.
At the same time, start thinking about what you could offer.
Perhaps you want to create courses.
Or you could start slowly by coaching a few clients on your topic. It’s possible to earn a good income even from a very small audience.
At the same time, direct 1:1 support gives you more experience helping others overcome challenges…which improves the systems and content you’re sharing with others.