No one wakes up in the morning dreaming of joining your email list!
I know you’re a gorgeous person with awesome ideas that everyone needs to hear, but your audience’s email boxes are already filled with junk.
How are they supposed to know you’re the one source that’s worth listening to?
You have to sell them on joining your list.
And the best way to do that is with an enticing Lead Magnet.
What valuable gift do you give them in exchange for their email address?
Don’t underestimate how important this is!
Your lead magnet needs to grab attention from busy, overwhelmed people who don’t know you yet.
It needs to make an initial connection and introduce them to your message.
It also needs to become a bridge toward the product or service you’re selling.
But the biggest issue is that people won’t put a lot of value in it since you’re giving it to them for free.
That means they generally don’t want to invest a lot of time into it either.
The majority of people who buy your 100 page ebook don’t read it all.
What percentage of people who get it for free will go through it?
Not many.
Some of the best Lead Magnets are short and easy to consume.
Instead of giving an entire ebook, you could give your new subscribers a free cheat sheet.
For example, maybe you give a one-page cheat sheet showing how to design a high converting Google Adwords landing page?
In a fitness market, you could give your full bodybuilding routine with sets, reps, and everything else they need to build muscle over the next 8 weeks.
If you market to dentists, maybe it’s one page showing the exact funnel you use on Facebook including the local audience, ad copy, and landing page.
Templates are another great lead magnet.
For example, I’ve given away a 27-word email template you can use to get feedback and questions from your subscribers.
You could give away a grocery list for starting your ketogenic diet.
If you teach people how to convert on webinars, you could give away your landing page template.
You could also give an easy-to-consume video.
I call this the 5-minute method (or less).
For example, show your new tennis subscribers how to improve their toss.
Show subscribers with back pain a stretch they can do right at their desk.
Give Facebook advertisers one weird trick they can use to improve their ad copy.
The idea here is to give them something that will give them quick results. They see proof that your system works with just a quick test.
It’s like the ice cream shop giving you a mini-cup to taste the flavor. It doesn’t fill you up, but now you want more.
You can also combine this method with a quiz designed to segment your audience as well.
Ask a series of easy questions that allow you to diagnose their problem and give them a 5-minute method that’s specific to what they should personally do right now.
Create 2 or more separate videos that pinpoint different quick-consumption solutions based on the answers you receive on the quiz.
All of the above methods work. You just have to find the one that fits your audience best.
And this doesn’t mean you can’t give longer pieces of content as well.
Webinars definitely work. Special reports can still attract subscribers. And free consultations are great for selling higher ticket offers.
But if what you’re doing right now isn’t working, test something else.
The other wonderful thing about these shorter pieces of content is they’re quick to create.
Your offer is more important than your copy.
We’re quick to tell people to test headlines, but have you actually tested your lead magnet?
Choose two of the lead magnet options above, create a landing page for each, and test them against each other.
And if you’d like to know exactly how to write emails that convert subscribers into buyers, check out Autoresponder Alchemy.
Not only will you receive my complete email marketing system which has helped thousands of people create their Internet lifestyle over the years, but you’ll also get 80 of my fill-in-the-blank templates for creating your own high converting emails.
