Google is the most trafficked website in the world.
Youtube is #2.
But most visitors at both those sites are looking for free information and/or entertainment.
The #1 ecommerce website is Amazon.
It’s where people go when they’re looking for something to buy.
I love Amazon.
Not just because I buy a whole bunch of stuff I don’t need there, but also because they’re a great source of high-quality subscribers.
That’s right.
Amazon can add thousands of pre-qualified buyers to your email list.
This isn’t about FBA (selling ecommerce products through Fulfillment by Amazon).
Instead, I’m talking about publishing books on Kindle (and in print).
What better way to demonstrate your expertise than a book?
It doesn’t matter whether someone reads your book or not.
You’re seen as an authority of the topic just because you wrote the book.
And of course, if they do dig in and read your book, you now have a ‘captive’ audience who isn’t constantly distracted by all the dopamine hits on social media.
They’re engrossed in your actual message.
“Not all readers become leaders, but all leaders must be readers.” – Harry Truman
Those readers can become your most valuable subscribers, customers, and clients.
Your future clients are already buying books on Amazon.
Are they finding you there?
And if not, why not?
Writing a book sounds a major undertaking (and it is), but you may already be producing enough content for a book.
You just need better organization, planning, and editing.
I mentioned to one of my clients recently that he should publish his content in a series of niche topic books.
He is already writing content for his emails, blog, and online publications. Some of that content can be edited and republished as books. And he can plan out his upcoming content to fit book themes as well.
Amazon is a search engine for buyers.
What keyword phrases are people using to search Amazon for your content right now?
Here is a blog post on how to find the right Kindle keywords to reach more readers…
That blog post gives you the manual method for finding good Amazon keywords.
I personally use Publisher Rocket to help clients identify good keywords, because it shows both the estimated number of searches per month along with how competitive that keyword phrase is on Amazon.
It can help you choose the right categories for your content to be featured as well.
From there, you can put together your book. You might already have content you can repurpose and repackage as a Kindle book (such as a collection of emails or blog posts on the topic).
Or you might want to plan your upcoming content so it fits a book along with the other ways you’ll use it to grow your online business.
Here’s a key to building your list with Amazon.
Add an enticing free bonus in the front of your book. You want it in the first 10% of the book so it shows up if someone searches inside your book.
It could be a collection of cheat sheets that go with your book. Or it could be a video course highlighting the key principles (or even a video about an advanced method).
Amazon won’t give you a list of your buyers, so you have to ‘bribe’ buyers (and those who search inside your book) to go to your website and opt-in to your list for their free bonus.
What about formatting for Kindle (and print), creating your book cover, and getting it ready to publish? Amazon KDP will help you with that, and you can find low-cost vendors on Fiverr who provide these services.
If you already have a book on Amazon, I recommend running at least a small ad campaign.
You can target the keyword phrases your ideal clients are already searching on Amazon and get your book in front of them.
Here is a free 5-day course on advertising books on Amazon…
Amazon is a great addition to your list building arsenal.
It likely won’t produce the largest volume of leads for you, but it can attract some of the highest quality buyers in your online business.
