Are you writing emails for the wrong audience?
I talked about the 80/20 rule in my last email…and how 20% of your customers create 80% of your profits.
This extends to pretty much EVERYTHING you do in your online business.
80% of your results come from 20% of your actions.
Grow your list. Put together offers. Send out emails.
You might think you’re writing emails for your entire list.
You’re not.
You’re writing emails for only a small portion of the readers.
That’s one of the weaknesses of surveys. You get feedback from everyone, including those who haven’t purchased and have no intention of purchasing.
Simply asking people to reply to an email can be even more effective than a survey.
You get more responses and you can continue the conversation with them by email for even more details.
Some will go on to purchase from you because of the direct help. You’re proven you’re a real person instead of just an autoresponder.
This is also one of reasons I recommend getting feedback directly from your customers.
Quick detour for me to say THANK YOU to those who participated in the “Name Your Own Price” special last week. Quite a few buyers filled in the comments section of the order form letting me know what they were thinking about the offer…even though I didn’t specifically request this.
You’re awesome!
I’ll probably share more about the results of the special inside the Monthly Mentor Club soon.
Getting to know your BEST customers is vital to the long-term success of your business.
That’s one of the reasons I enjoy one-on-one coaching.
I get to find out EXACTLY what problems my best buyers experience daily as we solve them together.
I see what challenges they face. I hear what adventures they have as they reach their current goals. And they share their long-term dreams with me.
If you don’t have consulting/coaching as part of your product mix, find another way to mingle with your customers.
Hold a VIP event.
Invite them to a group webinar…even when you have nothing to sell.
Call a few of them on the phone just to say Thank You.
The more you know about your best buyers, the easier it becomes to speak directly to them.
You can start inserting little hidden ‘tells’ inside your emails that are just for them.
Those outside the group don’t even notice these little tidbits.
But your audience reads them loud-and-clear.
I’ve had clients notice and mention these little hidden gems many times.
This even applies to the first few emails of your sequence.
Someone might not buy today, this week, or this month. But you can insert little plug-ins in the very beginning of your sequence that reap a reward months or years into the future.
The June issue of the Monthly Mentor Club is all about writing the first 5 emails to your list…positioning yourself with authority, making sales, and planting seeds for even bigger future returns.
It goes out early in the morning on June 1st.
Join today if you want to make sure you get your copy before it is mailed at the crack of dawn on Wednesday.
