Youtube is my favorite advertising method.
There are a lot of options out there, but Youtube really checks all the boxes.
You can get laser-focused targeting on your Ideal Client. Or you can expand out to reach a wide audience.
Viewers on Youtube are actively searching for information on your topic.
You get time to share your message and pre-qualify visitors before sending them to your website.
And once you’ve tested and optimized your campaigns, you can earn an incredible return-on-investment month-after-month.
That’s why the August MMC issue, going to print tomorrow, August 1st, is about “Youtube Ads for Leads, Sales, and Income.”
But you have to get your audience and message right.
My keywords weren’t targeted enough on the first campaigns I ran several years ago.
I ended up paying for impressions on some of the most random crap you could imagine.
I was targeting people interested in email marketing, and I appeared on keyword searches like, “eye of the tiger lyrics.”
You’ve got to be kidding me.
That’s not going to work.
But I kept at it until I figured out the most profitable targeting methods.
It’s amazing what you can do with the right keywords, placements, and custom-intent audiences.
Youtube is the 2nd most popular search engine after Google with over a billion hours watched per day.
Yes, that’s a BILLION with a B.
They’ve got the traffic.
And you can tap into it if you get your message right.
With In-Stream ads, you’ve got 5 seconds to grab the attention of your audience.
And even with Discovery type ads, people aren’t going to stick around if you don’t hook them in the beginning.
One of the secrets to an effective Youtube ad is using a Pattern Interrupt.
Say or do something totally unexpected in those first 5 seconds.
Stand out from the sea of videos surrounding you.
In the August issue of the Monthly Mentor Club, I’m going to give you 4 template pattern interrupts you can model.
And that’s just the beginning.
We’ll analyze top performing Youtube video ads.
You’ll get my 8 step video ad outline.
And you’ll receive one of my word-for-word scripts with instructions on how to modify it for your audience and offer.
Then we dive into how to target your ads for maximum impact.
And several ways to get others to do your videos for you.
Real estate investors talk about using other people’s money.
You can use other people’s talent to create amazing, profitable Youtube videos.
And it goes out to members tomorrow, August 1st.