Are You Committing The Cardinal Marketing Sin?

There is a marketing sin committed every day online…that your prospects and customers will never forgive you for. They’ll never forgive you because they won’t be paying attention to you any longer. And this sin is rampant among bloggers and internet marketers in general. The cardinal marketing sin is being BORING. And I’m not just speaking to…

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The Secret to Motivation, Purpose, and Internet Success

 “Money frees you from doing things you dislike.  Since I dislike almost everything, money is handy.” Groucho Marx I definitely relate with the above quote.  For example, I am not a do-it-yourselfer at home.  I can imagine quite a few things that are far more enjoyable than taking my air conditioner apart and making sure…

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8 List Building Tools to Double Your Subscribers

It’s 2010…and the money is still in the relationship with a list. Time and time again people cry the sky is falling…and that email is dead.   But email has stood the test of time and continues to be the killer app online.  The most recent “scare” was how Gmail priority inboxes would kill email.  Nope. …

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List Building Strategies For Targeting Buyers

How much is a subscriber worth? That’s a tough question, because I’ve seen someone with over 100,000 subscribers who barely made $100,000 for the year…and another list owner with not even 2,000 subscribers yet doing close to $500,000 for the year. That’s a HUGE variation.  It depends on exactly what the market’s desperate problems are,…

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Is This Common Mistake Costing You a Fortune?

I’ve had several clients that were making the exact same mistake. In each case, as soon as we corrected it, we saw an increase in profits…almost immediately. And this mistake is very common online. You might even be making it yourself…at least some version of it. If you are, it’s costing you, sometimes quite dearly.…

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