This is an advanced traffic tip, but I’ll break it down for a really simple way to get started by the end.

What if there was a way to MULTIPLY the results of every one of your visitors?

If you sell a product, you can use this advanced tip to increase your conversions dramatically.

If you publish to an email list, you can make more sales without sending any additional emails.

If you have optin pages, you can turn more of your visitors into subscribers.

If you buy advertising, you can make every dollar more effective.

If you have affiliates, you can help your affiliates earn more money…which means they promote for you more often!

Pretty much…if you own a website, blog, or email list…you can use this advanced tip to multiple the traffic you’re currently generating.

And you can do it for pennies on the dollar.

This Advanced Tip is Called Retargeting

You may have heard of it.  And if you’ve done any type of advertising, you may have used it before.

But you can do so much more with it than most people think.  We’ll get into that in just a few moments.

First the basics.  There are many online ad services which allow you to retarget your visitors.

All you have to do is install a simple code on any of your web pages…and the code will track your visitors.

You could put this code on every page of your site or you could put it on one specific page.

Then you can follow-up on those visitors as they visit any website included in the network you’re advertising with.

For example, if I wanted to, I could track this specific page you’re on.  Then I could retarget you with ads based on this page.  That means you go to Facebook or another site, and I could ‘follow’ you with ads that remind you about reading this page…and promote a product related to it.

You’ve already experienced this on the customer side.  Many of the large companies you visit every day such as Amazon employ some type of retargeting.

You check out some cute shoes on Zappos, and soon you notice those same shoes being advertised all over the web.  It’s not your imagination.  You’re being retargeted with these ads.

Why is Retargeting So Profitable?

Why are all these companies using this method of advertising?  It works.  And it works like crazy!

You’re not targeting a cold prospect.  Your ad is only appearing in front of those who are raised their hand and shown an interest in what you offer.

It’s not uncommon to earn a 10 to 1 ROI.  That’s $10 for every $1 invested.  Note: Your results will of course vary.  

I work with clients right now that their main source of advertising is negative.  For example, one is spending around $10,000 a month on advertising and only bringing in $8,000 on the frontend.  But the moment their retargeting ads come into play, that negative turns into a positive.  Another $500 goes into retargeting those visitors and they’re bringing in close to $4,000 off of it.   Once you count in the lifetime value of the customer, they’re very happy with the numbers long-term.

And it’s not just paid advertisers who should be retargeting.

It doesn’t matter how you’re generating your visitors, subscribers, and customers…there is a way you can use retargeting to bump up your profits this month.

The only requirement is you have a source of visitors to your website right now.  Retargeting is a traffic multiplier.  You can’t multiply zeros.

Basic Ways You Can Start Retargeting Your Visitors

Here are a few ideas for multiplying your traffic starting out.  We’ll get into ‘Advanced Funnel Building‘ at the end of this article.

#1 – Promote your highest selling product to all visitors.

#2 – Increase the number of people who subscribe to your list.  If 30% of visitors to your optin page subscribe to your list, then you’re losing out on 70% of your visitors.  They were interested enough to visit your page, but you didn’t capture their email right now.  Run different optin pages or offers to this audience.

#3 – Run a special offer to all of your subscribers.  If you have a 4th of July weekend special coming up, run ads on Facebook and other sites all weekend in addition to emails out to your list.

#4 – Follow-up on visitors to any of your specific sales pages with ads specially designed for those products or services.

#5 – Follow-up on all buyers with ads promoting your other products and services.

#6 – Install the retargeting code on your shopping cart page.  It’s not uncommon to having shopping cart abandonment rates of 70% to 80%.  That means 7 out of every 10 visitors who makes it all the way to your shopping cart doesn’t go through with the order.  You could install the code on your shopping cart page and follow-up on these users by focusing on your guarantee or even offering a $1 trial to get them back to the cash register.

#7 – If you have a free trial of a free demo prospects can use for 30 days, code visitors who go to that download page and remind them of using the trial and purchasing the full version.

And those are just a few ideas to get started.

What Services Can You Use for Retargeting?

There’s a bunch.  If you are already use Adwords, then their retargeting options in the display network are a perfect choice.

Adroll is one of the most popular networks and partners with Facebook, Google, Microsoft, and more.  They claim to reach 98% of the sites on the internet.  I have heard from a few users that they’re a little tougher on your landing pages than some of the other systems.

Perfect Audience makes it very easy to get started.  They also connect into Facebook and Google along with Twitter and others.  They have a 5-minute quick start guide to help you get started fast.

Or if you want to keep it very simple you could get started with retargeting right inside your Facebook account.  You won’t get as much exposure here since you’re limited only to Facebook and no other networks, but it couldn’t be easier to get started.

AudiencesGetting Started With Facebook

For simplicity, let’s just talk about getting started with Facebook.

It’s not my goal to just add another ‘file’ of information to your already overwhelmed marketing brain.  Instead, I want to see you implement this today.

Last year you had to use the Facebook Power Editor to create your ads, but today you can do it right in Facebook’s main advertising section.  The Power Editor only works in the Chrome browser, but we’re going to use the basic Facebook ad system here so it’s not needed.

Go to the Facebook “Manage Ads” section.  You’ll find it as a drop down at the very top right of Facebook.

Once you’re here, click on “Audiences” on the left side of the page.

Now Choose the green button near the top right that says “Create Audience.”    A small menu appears.  Choose “Custom Audience.”

Here’s what pops up.


If you want to simply load your email list or your customer list, choose “Data File Custom Audience.”

In my experience, you’ll usually have about 50% to 60% of your email addresses will match up with Facebook accounts.  So if you have a list of 30,000 subscribers, you can expect to create a custom list of around 15,000+ Facebook users.

That’s the fastest way to have a custom audience to target.  You can load any file with email addresses, phone numbers, and Facebook User IDs in this way for your audience.

For example, you could export your contact list on Linkedin as a list of email addresses…and then load it as a custom audience into Facebook.

There are also scrapers out there which allow you to pull Facebook User IDs from pages, groups, or even individual User IDs.  We’re not going to cover that, because this is an area Facebook has been cracking down on.

According to their rules, you should only load your own lists in this way.

Load your list.  Wait a few minutes (or hours).  And your custom audience will then be available when you next go to create an ad.

Retargeting Your Website Users on Facebook

Click the “Custom Audience From Your Website” in the above menu, and Facebook will give you a tracking code you install inside the head tags of your website.

Get this code installed and now you have multiple options.  You can target all website visitors for one large group or you can target specific pages of your website.

For example, if I only wanted to target visitors to this page, I could set the code to

I’d create a title so I can remember who I’m targeting.  Then I’d choose “URL” and the page I’m tracking.  You’ll also notice I choose 30 days (so this audience will only last 30 days for retargeting).  Click “Create.”


The easiest option is to install the tracking code to the header of your entire domain.  Then create all the audiences you want individually.  So I could create an audience for my optin page, my thank you page after optin, my product sales pages, their thank you pages, etc.

You can set whatever you want for the number of days.  Using 30 days is the default and means you’ll have a fresh list that is often more responsive.  You may find that you can use 60 and 90 days and still gain great results (b2b often has a longer lead time to sale).

Once you’ve created all the custom audiences you want, you’ll have to wait a few days until you generate enough leads to start advertising.  You need at least 20 members in a group to advertise (compare this to 1,000+ for other systems like Perfect Audience).

BUT if you start advertising to a very small group, keep your daily budget tiny.  For example, if your audience is only 100 people there isn’t any reason your budget would be over $1.   In fact, that’s probably too much for such a small audience but it’s the minimum for a campaign.

Creating a Funnel

Here’s where it gets excited.  Let’s say you have a simple funnel on your website where you send leads to an optin page first.  After they optin, they’re taken to your 1st low cost product.  They go from the sales page into your shopping cart.  Once they order, they’re taken to a thank you page.  You of course have additional products and services.

You set-up 4 separate audiences in Facebook for this simple funnel.

  1. Visitor – You set a “Visitor” audience for everyone who lands on your optin page.  You can now retarget anyone who hits the front of your funnel whether they subscribe or not.
  2. Subscriber – You set a “Subscriber” audience and you tell Facebook this audience is the sales page after someone optins in.  Anyone who hits that sales page after joining your list is part of this audience.
  3. Shopping Cart – This is your 3rd audience and you choose the shopping cart page to create this one.  Since your shopping cart may be separate from your main domain, you may need to add the Facebook code separately to the header here.
  4. Thank You Page – You call this audience “1st Time Buyer” and it is coded to the thank you page after purchase.

You now have 4 custom audiences you’ve created in Facebook.  As visitors move through funnel, they will be added to one or more of these audiences.

If they come to your optin page and don’t subscribe, they will only be added to the Visitor audience.  If they come to your page, subscribe, go to the shopping cart, and buy, they will be added to all 4 lists.

What if you want to run an ad ONLY to those people who visited your page and didn’t subscribe?

You choose this when you set-up your next ad down in the “Custom Audiences” section when choosing the audience for your ad.

Choose the Custom Audience of “Visitor.”  Now you’ll be advertising to all the visitors to your optin page.

But since we only want to advertise to those who didn’t subscribe, you add “Subscriber” as another custom audience.  Then you click that little down arrow over near the X on the right.  Choose “Excluded.”


Now you will advertise to everyone in the “Visitor” audience and exclude everyone in the “Subscriber” audience.

Retarget this audience with other subscription offers.  Perhaps offer a different gift.  Or take them to a different landing page.  If they didn’t join your ‘long’ landing page, test a short one with them.  Perhaps take them directly to your sales page as they may not want to subscribe at all.

You could do the same thing with people who’ve seen your sales page.  You target everyone in the “Subscriber” audience since these people landed on your sales page.  Then you exclude everyone in your “1st Time Buyer” audience.  If you used a video sales letter, try a text based one.  Run a different headline.  Try a different frontend product.

For those who hit the shopping cart and didn’t buy, you choose “Shopping Cart” and exclude “1st Time Buyer.”  Perhaps try a trial offer for your product or run ads reinforcing the guarantee.

Advanced Funnels

Are you excited yet?  I am.  We’ve only covered the surface of what you could start doing with funnels.

Are you running a product launch with multiple videos in a sequence.  You could code each of the video pages…and retarget just those who watched a specific video.

You could create a complete customer nurturing sequence similar to an email list…even if people didn’t join your email list.  Just code each of the content pages for follow-up while excluding the audience who hit the next page in the sequence.

You could have a whole series of products you market in a sequence.

In fact, once you understand the power here you can go a little crazy with all the possibilities.

You may have to calm yourself down a little.  Don’t overwhelm your visitors and freak them out.  If they see ads from you constantly everywhere they go, they’re going to feel like you’re stalking them.

A big key is to keep your budgets VERY low for these types of campaigns, because the audiences will generally be small.

It’s a way to multiply the results of all your traffic, but don’t overdo it.

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Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.