I’ve helped multiple clients turn a 6-figure online business into a 7-figure one.
And I’ve also had the pleasure of helping clients who were already at that level or much higher.
There seems to be a sticking point somewhere in the 150k to 500k level…and many online business owners can’t move past that level unless they meet a few requirements.
I wrote a guide about this a few years ago.
And during that process I also interviewed my friend Doberman Dan, because he has helped a lot of clients with the same issue.
Here’s the first question I asked him during the interview…
Let’s say a client or even a potential client came to you and, “Dan, I’m earning six figures. I’m there consistently, but I feel stuck. I feel like I’m overworked. I’m doing too much. But I can’t seem to move the business forward.”
What was Dan’s first bit of advice to them?
Of course, Dan would look for low hanging fruit opportunities. He’d want to dig into their marketing processes to see if there were any simple tweaks or changes that could multiply their results.
But that wasn’t his first piece of advice.
Instead, his first question would be…
Why?
“Why do you want to go to seven figures? What are the reasons?”
I couldn’t help laughing when Dan gave that answer, because I’ve asked clients the exact same question before.
Is it about the net profits they pull out of the business?
Because there are times where you can earn a lot more take-home profits without busting your butt to scale your business.
And you might be better served by looking at easy-win opportunities for additional income that are already hidden inside your current business.
Often that seven-figure goal is about some missing piece inside themselves. They kind of feel like they’re not ‘good enough’ because they’re not earning seven figures like some guru said they should.
They’re trying to grow their business based on someone else’s goal…not their own.
Here’s how Dan said it, “Everybody else seems to be that level, I guess I need to be at that level to feel good about my business.”
It’s a totally misguided perception.
Because if that’s their motivation, they’ll still feel lacking when they reach that next level.
They won’t feel good about their business because there is always someone richer, more successful, and living a more exciting life (or at least portraying that role on social media).
Goals are important.
But writing down the ‘why’ behind those goals can be just as important or even more important.
Because let’s face it.
Nothing worth having comes easy. You will have obstacles along the way and multiple opportunities to quit.
And that’s primarily what I wanted to share today.
Whether you’re a beginner just getting started online…
Or you’re at six figures and wanting to move to seven…
Or you’re at seven figures and continuing to scale…
Set goals…and investigate your ‘why’ behind them.
If you’d like access to the full interview (and written PDF transcript) where Dan and I discuss how to go from six to seven figures, it’s one of the bonuses with my 21 Money Multipliers course.
Dan shared the questions he asks and suggestions he gives to help his clients transition from 6 to 7 figures.
We also had an extensive discussion about the mental hang-ups and self-sabotaging behaviors he’s seen many clients go through that keep them broke…no matter how good their business idea or systems they have in place.
