A client recently asked me this question…
“If you were to pick just One Skill that has contributed the most to the growth of your online business, which one skill will it be?”
I thought about all the possibilities.
But the answer was clear.
Writing emails.
It was my most important skill.
It was where my initial online income came from, and it has driven the majority of my profits for decades.
Not to mention how many clients have built amazing online businesses through email.
Plus, it became the foundation for many other skills…
- Writing sales copy
- Creating content such as articles, blog posts, video scripts, etc.
- Joint ventures where you promote each other through email
- Communication with clients
I don’t talk about it a lot, but several of my clients have become full-time freelance copywriters in various market niches.
One of the ways I had them practice their skills was through writing emails.
Here are a few of the reasons why writing emails consistently is so important for anyone who wants to improve their online marketing and persuasion…
Great emails are empathetic, because they’re about your audience and their desperate problem. Emails are primarily about the problem. Your products and services are the solution to that problem.
An email is a ‘short version’ of a persuasive message. Writing an ‘email a day’ improves your copywriting fast.
Because emails work best in an ongoing sequence, you can talk about the problems from all different angles (this helps you find your strongest hooks).
Good emails often include short individual stories which improves your ‘story chops’ and applies to everything else you create as well.
It’s easy to think about writing an email to ONE person which trains you to communicate directly with your ideal prospect.
Emails force you to stay on one topic at a time. Anything else is too confusing. Have you noticed how many people are easily distracted when communicated with others?
You can use the Golden Glove as your model. Start with the problem, share a simple solution/promise, back it up with proof tidbits, transition into an offer, and give readers a reason to act now.
Proof tidbits are king in email. Adding a mini-story, case study, expert quote, client testimonial, relevant statistic, or other form of proof tidbit soon becomes second nature for how you communicate.
Combine all these together…and it’s easy to see how powerful email writing can be for you.
What if you wrote email a day for the next 30 days?
My course Autoresponder Alchemy includes 80 of my best-performing email templates to help you practice and refine your email chops.
Add them together and you too could have a high conversion email sequence.
