It's 2010...and the money is still in the relationship with a list. Time and time again people cry the sky is falling...and that email is dead.   But email has stood the

How much is a subscriber worth? That's a tough question, because I've seen someone with over 100,000 subscribers who barely made $100,000 for the year...and another list owner with not even

I've had several clients that were making the exact same mistake. In each case, as soon as we corrected it, we saw an increase in profits...almost immediately. And this mistake is

I admit it. I'm addicted. And this addicition has cost me thousands of dollars. Today I'm going to come clean, reveal all, and let you see what drove this addiction. In the process,

Some marketers get excited when they see a sales conversion rate of 1% or 2%. If you target the audience really well...and have an excellent offer...you might push that to 5%