Today is Thanksgiving in the US. It’s supposedly a time for gratitude along with family and friends. Although it also means the launch of the big Christmas shopping season with mailboxes and

"No matter what we've done, there comes a point where you think, 'How did I get here? When are they going to discover that I am, in fact, a fraud

Black Friday is only 8 days away. Are you ready? For my good friends outside the US, Black Friday is that day where stores advertise some of their best offers of the

Customers don’t ‘read’ your website. They scan it. If something grabs their attention, they may dig in and read a few sentences or even a few paragraphs. Lose them for a second...and off

My last email talked about how some gurus try to make everything in online marketing sound more difficult than it actually is. Yes, there are a lot of things you can