How to Borrow Credibility and Proof

Your visitors are skeptical. They have every reason to be. They don’t know who is behind the website they’re visiting. They don’t know if the promises you’re making are true. And they’ve

How to Get Projects Out-the-Door Fast

How much money do you earn from an almost finished project? The most likely answer here is a big, fat ZERO. What if you have half a dozen almost finished projects? That’s even

When Short Copy Beats Long Copy

Why do some websites have copy that seems to go on forever? Simple answer…because it works. There is an old saying in direct response, “The more you tell, the more you sell.” And

The Easiest Information Products to Sell

I LOVE to read! That includes emails, physical books, Kindle books, transcripts, and courses. In just the past couple of months I’ve read more than a dozen books about different subjects including

When My Products Don’t Work

Here’s the text of an email I received during my recent promotion of the Internet Lifestyle System. “I’ve gotten your emails for years…if you’re sure this will work will you send