Your visitors are skeptical.
They have every reason to be.
They don’t know who is behind the website they’re visiting. They don’t know if the promises you’re making are true. And they’ve likely been take advantage of before.
You can overcome this by communicating regularly with both value and personality.
But what about when they first come to your site, and don’t know you from Adam?
That’s where credibility and proof come in. It’s one of the missing links I commonly find when reviewing clients’ websites.
You call out your audience. You make a promise that stands out from the competition. You also need proof to back up that promise.
List your credentials, personal results, testimonials, media appearances, and any other element that proves you can fulfill on the promises you’ve made.
But what if you’re just starting out and don’t have any proof to share other than your own story?
Luckily, there are ways to borrow credibility and proof from others.
You could look for scientific studies to quote. Many of my clients in health & fitness have used this one even after they have other proof elements to share.
If you teach about how to improve your sleep, and Harvard Medical School recently did a study on the subject, why in the world wouldn’t you quote it?
Perhaps you simply quote the study to illustrate just how desperate the problem itself is. Or maybe the solution that found agrees with what you’re sharing.
Invest the time to see if there are studies that prove your message.
You could also tap into another expert’s credibility. Let’s say you put together an information product. You have your own personal story, but you’re new in the field.
Contact several experts to secure an interview with one of them to add as a bonus to your offer. They’ll add additional value to your product, but even more importantly they add instant credibility.
People in the market already know them, and some will respond just by seeing their face on your site.
This is also why people take photos of themselves with experts when they attend conferences. They’re creating the halo effect of rubbing elbows with people who already have credibility in the market.
You can also send out press releases and contact the media directly.
Quick tip: local media is often the easiest to get featured in since you can become a local human interest story.
And small media outlets can become stepping stones to larger media. Even if you just appeared on a local NBC affiliate, you’ve still been featured on NBC. Run a big “Featured On” subhead on your site with their logo.
Proof is vital for converting visitors into subscribers and buyers.
You hopefully have your own story to tell, but you can also borrow credibility and proof from others.
That’s just one of the ways you can increase the conversion on your website.
The Monthly Mentor Club will show you step-by-step how to convert visitors into income.
Check out “Bonus #1: Fast Start Profits” which will demonstrate how to dramatically increase sales, quickly uncover what your buyers are thinking, and make irresistible offers your prospects can’t refuse.
Then jump on over the forum, and the other members and I will check out your site to give you additional ideas to help you improve your conversion immediately.