Have you heard the phrase, "moving the free line?" You probably have.  Simply put, it means that information, content, and software which you used to have to pay is now being

Good day all ye lords and ladies. This past Saturday my wife and I went to the Hoggetowne Medieval Faire in Gainesville and we had a pretty good time.  The streets were

One of the tools my clients and I use regularly to promote our business is blogging. Your blog becomes your homebase on the Internet, for seo, and in social media.  When

I've been thinking a lot about the term "copywriting" lately. The term is a misnomer. And it gives most people the completely wrong image of how to do it...hurting their website results in

People love to debate subjects like this. Ask marketers about long or short copy, and it seems they always have a definitive answer. Ask most copywriters in direct response and they'll tell