Your blog becomes your homebase on the Internet, for seo, and in social media. When done right, it becomes an “authority” site.
Because I do emphasize the value of blogs, I often get asked about “autoblogging.”
My answer is it doesn’t fit the model of what we’re creating.
The goal I teach is to generate traffic, build relationhips with those visitors, and share a unique viewpoint. In other words, demonstrate by example why you’re different from the competition in your industry.
Autoblogs are the exact opposite of this. For those who may not know what they are, let’s give a simple definition.
Autoblogging basically is a blog that is automatic. You and no one else has to “write” for it. Content is automatically collected from other RSS feeds (like those built into every WordPress site).
So what’s happening is the autoblog is connected to RSS feeds and pulling other writer’s content in.
Some of these programs do give proper credit to where the content came from with the original author’s name on the work and links back to them. In those cases, I wouldn’t see any ethical problems with it as LONG as the original authors gave permission for their content used this way. For example, if an article is on an article distribution site, then yes that person wants their article syndicated if you keep the resource box. But just because someone has an RSS feed doesn’t mean they’re saying to copy their entire site.
Other programs outright steal other people’s hard work. They don’t give any credit to the original author and just pass it off as their own.
No matter the method, I’ve always encouraged those I work with to either produce their own content or have it outsourced (plus free guest posts from others). All these methods can still show a unique theme, and brand you as an authority (even if someone else is writing your content for you).
So what’s the Google update?
As I’m sure you know Google is always updating their algorithms. One of their newest updates really does target this, at least to a point.
This is a link directly to their blog:
Note these words, “including one change that primarily affects sites that copy others’ content and sites with low levels of original content.”
Wow, that sounds like the way most people use autoblogging. So while I don’t always like the actions Google takes, I cheer this one if this is their intention.
Lately these content scraping sites have being doing well in the search engine results. So this is hoping that they take a hit.
One side effect I’ve already noticed lately though is that newer sites who are just getting started (even with totally unique content) are taking longer to rank. It seems they’re needing to build up their authority first.
So that’s a negative to anyone just getting their site up. You won’t rank a new site, even with original content, as quickly on average as you could of a year ago. BUT if you’re persistant, and keep moving it, that also means your rankings a little more secure once they come.
And hopefully Google will have more updates like this in the future that reward those who go after unique positioning.