One of the most popular copywriting tactics is to prey on your insecurities.
If you target people’s deepest feelings of inadequacy, you can sell virtually anything.
Buy this product if you want
People don’t know what you can do for them unless you tell them!
And they won’t believe your promises unless you back them up with proof.
I’ve reviewed many websites on webinars,
Business is booming for CNN…thanks to Donald Trump!
He is one of the best things to happen to them in years.
In fact, they have quite a symbiotic relationship going on.
CNN helped
My wife and I had a custom home built for us two years ago.
It was both terrifying and exhilarating at the same time (kind of like creating your own business).
What
Being an entrepreneur can feel like a rollercoaster ride.
Business is booming.
Clients are sending you testimonials.
Your last email generated a load of new customers.
You’re on top of the world.
Then…just a few