Old School Persuasion Trigger

In 1966, the psychiatrist Charles K. Hofling did a hospital field test. He wanted to see how far nurses would go to obey an unknown doctor. A fake drug by the name

Simple 2 Step Sales Funnels

Complicated sales funnels are all the rage nowadays. And they’re effective for the right situation. But a funnel doesn’t have to be complicated to be successful. For example, I’ve had clients who simply

How to Embrace Your Fears

I was standing in front of over a hundred people. It was my first time teaching Internet marketing on stage. It was nerve racking. My stomach was in knots. Several audience members even mentioned

Shortcut to Independence and Freedom

Yesterday was Independence Day in the US. And it always gets me thinking about my own personal Independence Day. That was the day I discovered the power of the Internet. More specifically it