The Death of Copywriting

I’ve been thinking a lot about the term “copywriting” lately. The term is a misnomer. And it gives most people the completely wrong image of how to do it…hurting their website results in the process. Think about this. When someone hires a good “copywriter,” does that copywriter spend a majority of his/her time writing? Or do…

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How Long Should Website Copy Be?

People love to debate subjects like this. Ask marketers about long or short copy, and it seems they always have a definitive answer. Ask most copywriters in direct response and they’ll tell you that long copy beats short copy every time. Ask the average public, and they’ll say nobody will read all that. Ask the…

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How to Whip the Competition

Quit running from competition! It drives me crazy.   So many times I’ve spoken with people who tell me they’ve found the perfect market for them, but they can’t go into it because one of the competitors is too strong. Instead of taking this as a challenge of how they can beat the competition, they run from…

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Is a Niche Market Worth Your Time?

Imagine your website is an oil well. The analogy isn’t too far off…if you set it up the way my clients do. Do you drill your oil well because it “sounds” like a good idea at the time? Do you dig your well because it “feels right?” I hope not. You dig your oil well…

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Finding the Right Niche Market

Have you ever wondered what factors you should consider when looking at the right niche market for you? A lot of people simply say follow your passion.  What they don’t mention is that you passion could lead you to being broke if nobody is buying in that market. And that advice doesn’t always help anyway…

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