Why Limit Yourself to 5 Percent of the Internet

When people say advertising, do you only think Google?  Or do you only think “free” resources like Facebook and article marketing? I have free in quotes because there is no such thing as free advertising…everything you do has an opportunity cost to it.  It has a time investment required.  And often that investment ends up…

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Doing Business On Your Terms

Have you ever had anyone tell you that you HAD to do something to be successful in your business? Sure you do need to have dedication.  You need to understand basic marketing.  And you need to keep track of your expenses and income…along with paying your taxes! But I’m not talking about any of that. …

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6 Tips To Make Traffic Easy

While the majority of online marketers still chase “traffic numbers,” you’ll find the ones who are quietly cashing in on today’s new web are the ones who focus in on another stat. They focus on conversion of visitors into sales.  They also focus on turning those sales into long-term customers with lifetime customer value. When…

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6 Ways to Borrow Credibility

This post is in response to another question which came in during a recent webinar. “How do you get started in a market if you don’t have any authority starting out?  Why would anyone listen to you?” Great question.  Almost everyone has to deal with this at some point. You can see all the credibility…

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Kitchen Table Entrepreneurs and You

One of my friends sent me over a free report which is so good I wanted to get it into your hands immediately. It’s from Dan Gallapoo, better known as “Doberman Dan.”  He lives about 30 minutes from me in Ocala, Florida and we regularly brainstorm marketing ideas and techniques. There are very few people…

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