Copy is King and Other Common Lies

Maybe if you just hired a top notch copywriter, all your problems would be solved. Or maybe not… Talk to some copywriters and you’ll find them ranting about how they can turn any business around.  Listen to them too long and you may believe they can sell anything no matter just how bad of a…

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Death of the Internet Marketing Seminar

There have been a lot of internet marketing deaths proclaimed: long copy, Google Adwords, internet gurus, etc. There is at least some truth to all of these.  Major changes are going on.  Google Adwords has become much more difficult than it used to be.  Long copy while not dying has started benefiting greatly from better…

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What About Your Worst Customer?

You obviously want to highlight your best customer…the one who is PERFECT for your business. Who are they?  What do they buy?  What types of products do they buy before they buy from you?  What do they buy after they buy your product? Knowing what they buy before they buy from you tells you where…

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Quit Making Everything So Complicated

One of the BIGGEST reasons people fail in their business or simply sit in place never growing is because they’re overcomplicating everything! In many cases it’s not even their fault.  The trainers in the internet marketing industry have a goal of making everything much more complicated than it is. Because if they can convince you…

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The Price of Radical Results

Quick quiz… What is the price of radical results? Answer: Radical action. If you want something you’ve never had before, you’ve got to do something you’ve never done before. Every time I’ve made great progress in my business…it has required me to step up and do something I was uncomfortable with at first. When I…

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