Why Google is NOT Your Friend

Google has some great free tools available such as Google Analytics, Docs, Forms, etc. They’re also one of the ad networks I recommend, especially Youtube. And of course, if you optimize your

3 Ways Course Creators Sabotage their Income

I’m a little ashamed to admit that I’ve made all of these mistakes multiple times. You’d think once would be enough. Nope, I’m hard-headed. But I’m not alone. The majority of course creators

Fire Your PPC Agency if they do this

Most clients hand off their pay-per-click ad accounts such Google Ads to an ad manager. This is true even if they have experience or they start off managing it themselves. As they

Long vs Short Copy Revisited

“The website copy is too long.” That’s a common complaint. It comes in a lot of variations… People won’t read all that.Customers have shorter attention spans today.My customers are different. They won’t read

Ultimate Superpower for More Online Profits

One of my favorite testimonials came from Dr. Glenn Livingston. Glenn is a veteran psychologist who was also the CEO of a multi-million-dollar consulting firm for many Fortune 500 clients. He successfully