Marketing For Introverts

Do you ever hear a new marketing tip and think… “That’s Just Not Me!” A lot of marketing advice feels like it was made for extroverts. It can leave introverts feeling frustrated, fearful, and overwhelmed. For example, I have zero desire to do sales calls of any type…even warm incoming ones. Any system that involves…

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Why Customers Pay More for Rolex, Porsche, and Starbucks

Rolex isn’t selling watches. Porsche isn’t selling cars. And Starbucks isn’t selling coffee. Sure, those products are how they monetize their brands. But what they’re really selling is the story. Let’s take the Rolex watch. Their customers will likely tell you about the detailed crafting, the resell value, and the amazing durability. But look at…

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Why Marketing is like High School

I hated high school. You had your cliques. And everything seemed like a popularity contest. I remember one time a friend and I were at Burger King. Another group I sometimes hung out with came by and told me, “Oh, you’re with nobody.” That’s about as rude as you can be, but back then I…

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How to Sell When Subscribers Aren’t Buying

This a question I get asked frequently. “My list is growing, but subscribers aren’t buying! What should I do?” A client had this same issue recently. He was generating subscribers with Facebook ads at 12 cents apiece (that’s incredible by the way). But only a few were buying. The ads weren’t profitable. There are several…

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Proven Systems Save Businesses & Marriages

I’m going to be accepting a few new one-on-one clients in September. This will be your opportunity if you’ve been on the fence about getting detailed and pinpoint advice to help you earn more, work less, and enjoy life. This September group will be the last group accepted at the current rates. Rates will be…

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