Upside-Down Funnels for Faster Profits

I love the online infopublishing business. But it’s not as easy as gurus often make it out to be. You’re not going to just create a product, set-up a website, and start raking in cash. Paid advertising is expensive. And you have to optimize your market, message, and offer. You’ll to do a lot of…

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Who pays $511,000 for a bag?

I’ve sold myself way too cheap. This applies to both my products and my services. In the first few years of my business, I was terrified to sell anything for more than $99. I was plagued by a ‘broke mindset’. I didn’t have much money, and I projected that same state on my customers. A…

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#1 Barrier to Implementation

A client recently asked me to review the text on one of his front-end sales pages. We had previously rewritten the headline and video script for the top of the page…and the results have been excellent. Just how well has it been performing? His Facebook ad spend alone was over $100,000 last month, because it…

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Celebrate Your Crazy For Fun and Profit

I’ve learned to celebrate my crazy. What does that mean? It means not worrying about whether you’re ‘normal’ anymore. What is normal anyway? You weren’t designed to fit in. You’re created to stand out. School, college, and the corporate world are all designed to shut down your crazy…what sets you apart and makes you different.…

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Random Internet Stupidity

Have you ever committed random acts of stupidity? I know I have. This isn’t about my strange habit of losing objects such as water bottles in random places around the house. It’s about the success or failure of your internet business. I’ve been full-time online now for 24 years…and I still waste time if I…

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