#1 Mistake That Sabotages Infoproduct Sellers

Many non-fiction authors have come to me asking for help to market their book online. But they had already made one of the most common devastating mistakes. They wrote their book before asking who their audience was and how to reach them. That’s backwards! This is especially true if you’ve picked your title, designed the…

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Change Your Story to Change Your Future

What movie is playing inside the head of your ideal client? Stop selling products and services. You’re not just selling a course about how to lose weight. You’re not just selling a Facebook advertising service. You’re not just selling hair care products. You’re selling a new story. You’re reaching inside the story they’re currently telling…

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Simple Question for Better Business Decisions

As entrepreneurs, we deal with decisions every day. Who is your ideal client and how do you reach them cost effectively? Where is the highest and best use of your time right now? Which offer should you test next? In one way or another, every decision is a sacrifice. If you’re investing time here, you’re…

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How Lloyd added 20,000 new subscribers

The November issue of the Monthly Mentor Club is about “Big Buying Lists FAST With Summits.” It will be sent to members and published in the membership area tomorrow, November 1st. It includes a bonus mp3 audio interview with one of my clients. Lloyd added over 20,000 new subscribers to his list during just the…

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Are 100 buyers worth more than 100,000 subscribers?

A lot of people like to talk about the size of their list. And yes, all things being equal, having 100,000 subscribers is better than having 10,000. But things are rarely equal! Which would you rather have? 100 VIP buyers who’ve spent $10,000 or more with you in the last 12 months… 100,000 subscriber list…

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