Launch Your Book on Amazon Without a List

You’ve probably heard of “Amazon Bestseller” campaigns. They’re a little cheesy, because someone with a large list recruits other list owners to promote their book on a specific day. They give the buyers who send over their receipt a load of extra bonuses to get all the sales coming in before a specific deadline. The…

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Attracts Leads from the Buyer’s Search Engine

Google is the #1 search engine. Youtube is #2. But Amazon is the buyer’s search engine. According to a 2020 survey by Statistic.com, 63% of online shoppers go to Amazon to start searching for products they want to buy. Many of those searching Google or Youtube are just looking for content. The majority of those…

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How to Sell More with LESS Benefits

Did you know it’s possible to sell more by focusing less on the benefits? That sounds sacrilegious to many who’ve studied the art of direct response copy. But it’s true. There have been multiple times recently where I’ve tweaked a client’s copy, especially their headline, to tone back their promises. One of the reasons for…

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Step-By-Step Guide to Ethical Persuasion

The Golden Glove™ is my simple persuasion formula that clarifies your message, attracts more new clients, and makes it EASY to refer you to others. With a little experience, you can put your core message together in less than 60 minutes. Once you have your Golden Glove in place, it becomes your guide for everything…

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Stop trading gold for pennies

Are you chronically underpricing your best work? I only charged $300 the first time I wrote full-length sales copy for client’s information product. And I wasn’t new to sales copy either. I had written profitable copy for my own products multiple times. But when it came to writing for a client, I charged a fraction…

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