Want to earn more in 2023?
Create one or more higher ticket offers to serve your highest value customers.
This is a proven path that many clients have used to multiply their income while delivering even greater results for their audience.
I recently helped one of my clients plan out a service he sells for 4k to 8k per month.
He already has 3 clients for this service.
Now, your service may not be at that price point, but what if you were charging $500/month, $1,000/month, $2,000/month, $2,000/year, $10,000/year, etc.?
It doesn’t take a lot of customers to turn a service like this into a six figure (or seven figure) income.
So, what are some of the keys to creating irresistible high ticket offers?
1: Target an Affluent Segment of the Market
A higher ticket offer isn’t for everyone.
In fact, it may only be a small subset of your overall customer base. In many cases, 50% or more of your profits come from 5% or less of your audience.
It’s also vital to attract clients you enjoying working with…those who take action, see results, are grateful for your help, and tell others about you.
Take the time to identify your ideal client…along with the type of clients you don’t want to attract.
2: Offer a ‘white glove’ complete solution to reach their goals.
In some cases, this may be a done-for-you solution where you do the work for them. In other cases, it may be a done-with-you solution where you walk the path alongside them.
For example, a digital marketing agency could run Google Ads, build the landing pages, and even set up the initial follow-up sequence to provide ‘pre-sold leads’ to a client.
That’s an enticing offer. Complete solutions like this are some of the easiest to sell for the highest dollar amount.
But you can’t do it for them in fitness or health. You can give them all the tools and walk beside them, making sure to be there when they need encouragement and accountability.
You can’t eat the food or do their push-ups for them. You just make success as slippery of a slide as possible…and make it difficult for them to fail.
Keep asking yourself this question, “How can I make each step faster, easier, and more reliable?”
3: Charge a premium price.
If you’re going to provide done-for-you or done-with-you premium support, you need to charge an appropriate price for it as well.
You’re limited in the number of clients you can handle.
What if you choose to scale up the business and need to pay others to handle the processes? How much will you need to pay skilled team members? You need to earn a profit on their work as well.
Thinking about that can help you come up with better pricing, because you may be devaluing your own work.
You get a reality check once you map out how much it will cost for a team to deliver the service.
4: Deliver real value.
If you’re going to charge $50,000 to interview someone, write their book, and launch it on Amazon for them, then you need to deliver top quality work.
This is another reason you need to ask the faster, easier, and more reliable question from step #2 and you need to charge a premium price.
The price needs to be high enough that you can deliver quality work consistently.
5: Ask for referrals.
Each of these steps leads into the next. If you deliver the goods, they’ll feel comfortable giving you referrals.
With specialized, higher ticket services, a large percentage of your sales can come from referrals.
Great clients refer others like them.
And they’re so much easier to convert as well.
In addition, business partners and even social media contacts can refer others to you as well…if you’re specific about exactly who you can help and what you can do for them.
Discover my proven formula for launching a one-on-one or group based mentoring program here…
It will help you:
- Identify Your Ideal High Value Clients
- Create Your Signature System
- Package for a 6 or 7 Figure Practice
- Automate Client Conversions
- Attract High Value Clients
- Create Client Transformations.
Create your own irresistible high ticket offer for the upcoming year…
